Palabra por palabra: Cómo decirlo bien a la primera, siempre book cover

Palabra por palabra

Cómo decirlo bien a la primera, siempre

Bill McGowan and Alisa Bowman

Resumen de Palabra por palabra

En "Pitch Perfect", el coach de medios ganador del Emmy, Bill McGowan, revela los secretos de comunicación que transformaron las presentaciones de Sheryl Sandberg, Eli Manning y Daniel Ek de Spotify. ¿Alguna vez te has preguntado por qué algunas personas cautivan a la audiencia al instante? Siete principios de persuasión aguardan la transformación de tu voz.

Temas clave en Palabra por palabra

  • verbal persuasion
  • executive presence
  • visual storytelling
  • attention management
  • message conciseness

Citas de Palabra por palabra

  • Mastering communication can increase your value by at least 50 percent.

  • Great communicators aren't born-they're made.

  • Facts are 22 times more memorable when told through stories.

  • Brevity is powerful-the quietest person often appears most intriguing.

  • Verbal collisions can't be repaired.

Personajes en Palabra por palabra

  • Bill McGowanAuthor and Emmy Award-winning media coach
  • Alisa BowmanCo-author of the book
  • Eli ManningProfessional athlete and coaching client

Sobre el Autor

Sobre el autor de Palabra por palabra

Bill McGowan, coautor de Pitch Perfect: How to Say It Right the First Time, Every Time, es un renombrado entrenador de comunicación y periodista ganador de dos premios Emmy.

Con más de dos décadas de experiencia como corresponsal para 20/20 de ABC News y 48 Hours de CBS News, McGowan aprovecha su experiencia en los medios para enseñar estrategias de comunicación persuasiva. Su libro, centrado en la oratoria, la gestión de crisis y el storytelling, se basa en su trabajo entrenando a figuras de alto perfil como Sheryl Sandberg, Eli Manning y ejecutivos de Facebook, Airbnb y Spotify.

Como fundador de Clarity Media Group, ha preparado a clientes para charlas TED, discursos de graduación y apariciones importantes en medios de comunicación. Las metodologías de McGowan, descritas en sus Siete Principios de la Persuasión, son utilizadas por profesionales de todo el mundo para crear narrativas convincentes.

El libro, publicado por HarperCollins, está disponible en múltiples formatos y ha sido traducido al español como Discurso Perfecto. Conocido por combinar el rigor periodístico con consejos prácticos, las ideas de McGowan continúan moldeando las prácticas de comunicación en los negocios y más allá.

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"Makes me feel smarter every time before going to work"

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
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