
Master negotiator G. Richard Shell reveals game-changing strategies endorsed by influence expert Robert Cialdini. Discover why Wharton executives pay thousands to learn these psychological tactics. What separates amateur dealmakers from legends? The counterintuitive approach that transforms conflicts into opportunities for both sides.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine Warren Buffett acquiring a company-no aggressive haggling, just a fair offer within 5-10% of his final price. Meanwhile, in Tanzania, tribal elders settle disputes under shade trees with a process called "talking to the mountain," opening with exaggerated demands to establish boundaries. Despite vast cultural differences, both approaches follow universal patterns that can be mastered. This is the essence of negotiation-a human dance that follows predictable steps regardless of setting: preparation, information exchange, explicit bargaining, and commitment. G. Richard Shell's "Bargaining for Advantage" has become required reading at top business schools worldwide, training everyone from FBI hostage negotiators to Fortune 500 executives. The book reveals that negotiation isn't about aggression or trickery-it's about understanding human psychology and leveraging universal principles to create mutually beneficial outcomes.
Desglosa las ideas clave de Bargaining for Advantage en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Bargaining for Advantage en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Bargaining for Advantage a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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