
"Getting More" by Stuart Diamond transforms negotiation through emotional intelligence, not power. Google trains employees with it, U.S. Special Ops saves lives with it, and it's created billions in value. Curious why traditional negotiation tactics fail 75% of the time?
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A toddler refusing bedtime. A multimillion-dollar merger. A taxi blocking traffic. What do these have in common? They're all negotiations-and most of us are doing them wrong. We've been taught that negotiation is about power, leverage, and winning. But what if the secret to getting more isn't about being tougher, smarter, or more aggressive? What if it's about something far simpler and infinitely more powerful: understanding the pictures in people's heads? This isn't theory-students using these methods have collectively generated over $3 billion in value. The difference between success and failure often comes down to a single insight: people don't respond to your reality. They respond to theirs. Less than 10% of negotiation success depends on what you're actually discussing. Over 50% depends on whether people like and trust you. This isn't feel-good philosophy-it's hard reality. During the O.J. Simpson trial, prosecutors had overwhelming DNA evidence but lost because the jury simply didn't trust them. They literally couldn't hear the evidence being presented. Meanwhile, a woman named Aliza noticed an airline gate agent coughing. She offered water and cough drops with genuine concern. The result? An exit-row seat, free meal, and headsets on an overbooked flight. Not manipulation-connection.
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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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