
Forget multitasking. Devora Zack's neuroscience-backed manifesto reveals why focusing on one thing actually makes you more productive. Did you know your brain physically cannot multitask? Business leaders swear by this counterintuitive approach that's transforming workplace efficiency and personal satisfaction worldwide.
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What if everything you believed about getting things done was backward? We've been taught that juggling multiple tasks simultaneously is the hallmark of success-that the ability to answer emails during meetings while mentally planning dinner makes us efficient, capable, modern professionals. Yet neuroscience reveals a startling truth: multitasking is a myth. Your brain cannot focus on multiple things at once. What feels like multitasking is actually rapid task-switching, and it's costing you far more than you realize. Every time you shift attention between tasks, your brain pays a cognitive tax-releasing stress hormones, shrinking your prefrontal cortex, and reducing your capacity for problem-solving. Studies show that distracted driving alone kills tens of thousands annually in the U.S., with economic costs reaching $871 billion. Even walking while texting has become deadly, with pedestrian injuries involving phones tripling between 2004 and 2010. We're not just less productive-we're literally endangering ourselves and others. The solution isn't doing more; it's doing one thing completely.