
Discover how your diet rewires your brain in "Genius Foods" - the NYT bestseller born from Lugavere's mother's dementia diagnosis. Endorsed by Paramount's CEO, it offers a revolutionary 14-day plan that transforms carbs from brain-enemies to cognitive fuel.
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From Columbia University alumni built in San Francisco

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What would you do if your mother couldn't remember what year it was? Max Lugavere faced this nightmare at 58 when his mother, tears streaming down her face, failed to answer that simple question during a family trip to Miami. She'd been hiding visits to a neurologist, struggling with memory problems she couldn't explain. In that devastating moment, Max abandoned his journalism career and dove headfirst into neuroscience research, interviewing leading scientists worldwide. What he unearthed challenges everything we've been told about brain health: cognitive decline isn't inevitable, and those with genetic risk factors might actually respond better to the right interventions. His mother's tragedy became the catalyst for a revolutionary understanding of how food shapes our minds-not just in old age, but right now, today.