
Revolutionize your teaching with "Learning That Sticks," the brain-based model transforming K-12 education. What if curiosity, not content, was the key to memory? Educators praise this 2020 guide as "the ultimate lesson plan" for defeating cognitive overload and creating unforgettable learning experiences.
Bryan Goodwin, Tonia Gibson, and Kristin Rouleau are co-authors of Learning That Sticks: A Brain-Based Model for K–12 Instructional Design and Delivery. They are leading voices in evidence-based educational strategies.
Goodwin, CEO of McREL International and a former teacher, leverages over two decades of research to translate cognitive science into classroom practices. He is the author of works like Simply Better and Out of Curiosity.
Gibson, a managing consultant at McREL, draws on her experience as an Australian educator. She is also co-author of Unstuck and designs systemic school improvement frameworks.
Rouleau, McREL’s executive director of learning innovation, combines 25 years of administrative experience with co-authoring Curiosity Works. She bridges research and real-world teaching.
Their collaborative work emphasizes brain-compatible instructional design, professional development, and curiosity-driven learning. The book, rooted in McREL’s global impact across 15+ countries, distills complex cognitive principles into accessible strategies, cementing its status as a go-to resource for educators seeking sustainable student engagement.
Learning That Sticks presents a brain-based six-phase model for K-12 instruction, blending cognitive science with practical strategies to help educators design lessons that align with how students process information. It emphasizes fostering curiosity, intentional teaching, and structured learning experiences to enhance retention and application. The book bridges theory and practice, offering tools to create engaging classrooms where students actively build lasting knowledge.
This book is ideal for K-12 teachers, instructional coaches, and curriculum designers seeking to align teaching practices with cognitive science. It’s also valuable for administrators aiming to support evidence-based professional development. Educators interested in moving beyond traditional methods to address how students actually learn will find actionable insights.
Yes, particularly for educators prioritizing research-backed methods. It combines neuroscience with classroom-tested strategies, offering a clear framework (the six-phase model) to improve lesson design. Reviewers praise its practicality in addressing the “black box” of student cognition, making it a standout resource for transforming teaching practices.
The book positions curiosity as the foundation of learning, urging teachers to design “hook” activities (e.g., real-world problems or provocative questions) during the Become Interested phase. It stresses emotional safety and relevance, ensuring students’ brains are primed to engage deeply.
Key strategies include:
These align with the six-phase model, ensuring strategies match how the brain processes information.
Teachers can structure lessons around the six phases: start with curiosity-driving hooks, clarify learning goals, use interactive activities for new content, facilitate connections, embed low-stakes practice, and assign real-world projects. For example, a science lesson might begin with a surprising experiment (Phase 1) and end with a community-based conservation plan (Phase 6).
The book grounds its model in neuroscience, explaining how attention, memory encoding, and retrieval work. For instance, it highlights the brain’s tendency to filter out non-essential information, justifying the emphasis on curiosity and relevance in early learning phases.
Yes, it includes examples like:
These activities are designed to align with each phase’s cognitive goals.
The six-phase model serves as a template for sequencing activities. Teachers can “zoom out” to ensure lessons follow the brain’s natural learning progression and “zoom in” to diagnose where breakdowns occur (e.g., insufficient practice time). This structure reduces guesswork and enhances intentionality.
Some educators note the model requires significant preparation time and may need adaptation for diverse classrooms. A minor critique is the limited focus on technology integration, though the core principles remain applicable across teaching contexts.
Unlike anecdotal guides, it offers a unified framework rooted in cognitive science, similar to Make It Stick but more actionable for K-12 settings. It avoids oversimplification, balancing theory with tools like phase-specific reflection questions and planning templates.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Our brains are paradoxical organs...designed to forget most of what we encounter.
This selective memory isn't a design flaw but a crucial feature.
This is where the real work of learning begins.
Modern students receive the equivalent of 174 newspapers worth of information daily.
When students are genuinely interested, their brains remain in an optimal state for learning.
Break down key ideas from Learning That Sticks into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Learning That Sticks into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Learning That Sticks through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Learning That Sticks summary as a free PDF or EPUB. Print it or read offline anytime.
Why can you still recite song lyrics from your childhood but forget what you read in a textbook last week? Our brains are paradoxical organs - capable of storing vast amounts of information while simultaneously designed to forget most of what we encounter. This selective memory isn't a flaw but a crucial feature preventing cognitive overload. Bryan Goodwin's revolutionary framework transforms how we understand learning by focusing not on teaching techniques but on what happens in students' minds when real learning occurs. In today's information-saturated world, where students receive the equivalent of 174 newspapers worth of information daily, understanding how our brains decide what information to keep has never been more crucial. The journey from fleeting attention to lasting knowledge follows six distinct phases - each requiring different strategies to align with how our brains naturally process information.