What is *Make It Stick* by Peter C. Brown about?

*Make It Stick* explores evidence-based learning strategies rooted in cognitive psychology, challenging ineffective study habits like cramming and highlighting. It emphasizes techniques such as spaced repetition, interleaving, and retrieval practice to enhance long-term retention. The book combines real-world examples and scientific research to show how learning can be optimized through effortful practice, desirable difficulties, and self-testing.

Who should read *Make It Stick* by Peter C. Brown?

This book is ideal for students, educators, trainers, and lifelong learners seeking to improve knowledge retention. It’s particularly valuable for professionals in education, medicine, or corporate training, as well as anyone struggling with ineffective study methods. The principles apply to academic learning, skill acquisition, and mastering complex concepts.

Is *Make It Stick* by Peter C. Brown worth reading?

Yes—*Make It Stick* is praised for transforming how people approach learning. Harvard University Press and educators endorse its actionable insights, calling it “the single best work on recent findings about the human brain and learning.” Readers report improved academic performance and professional skill mastery by applying its counterintuitive strategies.

What are the main concepts in *Make It Stick*?

Key concepts include: - **Retrieval practice**: Self-testing strengthens memory more than passive review. - **Spaced repetition**: Distributing study sessions over time boosts retention. - **Interleaving**: Mixing topics during practice enhances problem-solving flexibility. - **Desirable difficulties**: Challenges like delayed feedback improve long-term learning.

How does *Make It Stick* critique common study habits?

The book debunks massed practice (cramming), rereading, and passive highlighting as ineffective, calling them “illusions of mastery.” These methods create short-term gains but fail to embed knowledge deeply. Instead, it advocates for active recall, embracing setbacks, and varying practice contexts to build durable skills.

What are key quotes from *Make It Stick*?

Notable quotes include: - **“Learning is an acquired skill, and the most effective strategies are often counterintuitive”** - **“Spaced repetition of key ideas and interleaving of related topics”** drive mastery - **“Effortful retrieval makes learning stronger”** by reinforcing neural connections

How can educators apply *Make It Stick* principles?

Teachers can implement low-stakes quizzes, mix problem types (interleaving), and space out review sessions. For example, substituting rote memorization with explain-in-your-own-word exercises or using peer teaching to solidify understanding. Medical schools and universities have integrated these methods to improve student outcomes.

What criticisms exist about *Make It Stick*?

Some readers find its strategies demanding to implement, particularly balancing interleaving with curriculum deadlines. Others note that motivating learners to embrace “difficult” techniques (like self-testing over passive review) requires cultural or institutional support, especially in rigid educational systems.

Make It Stick

The Science of Successful Learning

Peter C. Brown

4.16(21823 Reviews)

Overview of Make It Stick

Forget everything you thought about learning. "Make It Stick" revolutionizes education by proving our favorite study methods actually fail us. Harvard-backed research shows why struggle enhances memory - a counterintuitive approach embraced by medical schools worldwide. Your brain will thank you.

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Chapter 1

Unlocking the Science of Effective Learning

Ever wondered why you forget so much of what you study, despite hours of diligent work? The answer might surprise you: many of our most common learning strategies are fundamentally flawed. "Make It Stick" has become a sensation among educators, students, and lifelong learners for good reason - it completely transforms our understanding of how learning actually works. This groundbreaking book, which has been featured in The New York Times and recommended by Bill Gates, challenges deeply held assumptions about effective learning. The book's counterintuitive findings have been adopted by elite universities, Fortune 500 companies, and professional sports teams alike. Unlike typical "study tips" books, this work is grounded in decades of cognitive science research, yet presented through engaging stories of real people - from medical students and pilots to actors and athletes - who have mastered the art of learning. What makes this book particularly remarkable is how it practices what it preaches, using spaced repetition and interleaving throughout its structure to help readers absorb its revolutionary principles.

Chapter 2

The Surprising Truth About How We Learn

Learning isn't just about acquiring information-it's about creating durable, accessible knowledge that remains available when needed. The book opens with pilot Matt Brown successfully handling an engine failure by drawing on deeply internalized training-a perfect illustration of true learning in action. Most of us approach learning all wrong. We reread textbooks, highlight passages, and cram before exams-strategies that feel productive but are actually remarkably ineffective. Research shows over 80% of college students rely primarily on rereading, despite evidence dating back to the 1960s showing it yields minimal benefits. The problem is that rereading creates an illusion of mastery-material becomes familiar, which we mistake for understanding. This misunderstanding extends to how we view knowledge itself. While Einstein's quote about creativity being more important than knowledge resonates with many students, this creates a false dichotomy. Without knowledge, there's no foundation for higher-level thinking. As psychologist Robert Sternberg noted, "one cannot apply what one knows in a practical manner if one does not know anything to apply." Creative problem-solving requires both ready knowledge and conceptual understanding. Perhaps most surprising is the evidence that making learning harder can actually strengthen it. Strategies that create desirable difficulties-like spacing out practice sessions or mixing up different problem types-feel less productive in the moment but lead to stronger, more durable learning. This counterintuitive reality explains why so many diligent students struggle despite putting in hours of study time. The solution? Reimagine testing not just as assessment but as a powerful learning tool. Research shows that active retrieval strengthens memory in two crucial ways: it reveals knowledge gaps, directing further study; and it causes the brain to reconsolidate memories, strengthening neural connections. In one eighth-grade science experiment, students scored an A- on regularly quizzed material versus C+ on material merely reviewed-a dramatic difference from such a simple change in approach.

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Chapter 3

The Power of Retrieval Practice

Imagine a neurosurgeon facing a life-threatening emergency: a deer hunter with a gunshot wound to the head, brain protruding from the skull, and a bullet lodged in a large venous sinus. When the surgeon removes the fragments during surgery, the vein begins hemorrhaging severely. In that critical moment, years of training and practice allow the surgeon to shift from careful analysis to reflexive action, saving the patient's life. This scenario illustrates the ultimate goal of learning: knowledge so deeply internalized it becomes available exactly when needed. The key to developing such mastery lies in retrieval practice-actively recalling information rather than passively reviewing it. Since 1885, psychologists have documented "forgetting curves" showing we lose roughly 70% of what we've just heard or read within days. However, the "testing effect" demonstrates that recalling knowledge strengthens memory far better than re-exposure to material. When retrieval is repeated in spaced sessions requiring cognitive effort, it helps consolidate memory and multiply neural pathways for future access. The evidence is compelling. In one study, students who took three tests immediately after exposure retained 53% of information a week later-the same as their initial recall-while single-test takers dropped to 39% and those with no immediate testing recalled only 28%. Even simple activities like filling in missing letters of words improved recall, especially when practice was delayed rather than immediate. These findings translate directly to classroom settings. The Columbia Middle School study produced dramatic results: students scored a full grade level higher on quizzed material compared to non-quizzed content. Material merely reviewed as statements without retrieval practice showed no improvement over non-reviewed material. When the research extended to eighth grade science classes, students averaged 92% (A-) on quizzed material versus 79% (C+) on non-quizzed material, with benefits persisting eight months later. Several important nuances about retrieval practice have emerged from research. College students who took immediate recall tests after studying scientific passages retained significantly more material after delays of two days (68% vs. 54%) and one week (56% vs. 42%) compared to those who merely restudied. Providing feedback on incorrect answers strengthens retention beyond testing alone, with delayed feedback proving more effective than immediate feedback. Tests requiring students to supply answers (essays, short-answers, flashcards) appear more effective than simple recognition tests (multiple-choice, true/false), though even multiple-choice tests yield substantial benefits. The greater the cognitive effort required for retrieval, the stronger the resulting retention becomes. This explains why struggling to remember something-that tip-of-the-tongue feeling-actually strengthens memory more than easy recall. Repeated retrieval not only makes memories more durable but creates knowledge that's more accessible across varied settings and applicable to diverse problems.

Chapter 4

The Counterintuitive Benefits of Mixed Practice

Imagine two groups of eight-year-olds practicing tossing beanbags into a basket three feet away. One group practices solely at the target distance, while the other practices at both two and four feet. Which group would perform better when tested at the three-foot distance? Surprisingly, the children who practiced at varied distances outperformed those who practiced only at the target distance. This counterintuitive finding challenges our widespread faith in focused, repetitive practice. Despite our deep belief in massed practice (concentrated, repetitive work on one skill), research consistently shows that practice that's spaced out, interleaved with other learning, and varied produces better mastery, longer retention, and more versatility. The catch? This approach feels slower and more difficult. When surgical residents learned microsurgery through four lessons spaced a week apart rather than completed in a single day, they significantly outperformed their colleagues when tested a month later. The spaced-practice group showed better surgery time, hand movements, and success rates. Most tellingly, 16% of the massed-practice group damaged vessels beyond repair. Interleaving-mixing different types of problems rather than practicing one type at a time-produces similarly dramatic results. College students learning to calculate volumes of geometric solids either practiced problems clustered by type (massed) or in mixed sequence (interleaved). During practice, the massed group averaged 89% correct versus 60% for the interleaved group. But a week later, the interleaved group scored 63% while the massed group plummeted to 20%-a 215% advantage for interleaving. Varied practice improves transfer of learning across situations. By practicing at different distances, the beanbag-tossing children developed a broader understanding of relationships between conditions and required movements, creating a flexible "movement vocabulary." Neuroimaging shows varied practice engages different brain regions than massed practice-specifically areas associated with higher-order motor skills that create more flexible mental representations. A crucial advantage of interleaving and varied practice is developing the ability to discriminate between problem types and select appropriate solutions. When learning to attribute paintings to artists, students who studied works interleaved across painters outperformed those who studied one artist at a time, even with new examples. Despite these results, students persisted in believing massed practice served them better, even when their own performance proved otherwise. These principles extend beyond the classroom. College football provides a surprising model of effective learning in action. Coach Vince Dooley, who led the University of Georgia Bulldogs to 201 wins and a national championship, structured team practices around a weekly cycle incorporating all the elements of effective learning. Players constantly practiced fundamentals while avoiding monotony through varied drills. Training interleaved individual skills, small group maneuvers, and full team execution. The entire system incorporated retrieval practice, spacing, interleaving, variation, reflection, and elaboration-the same cognitive tools that benefit learners in any field.

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Chapter 5

Embracing Difficulty to Enhance Learning

When Marine Lieutenant Mia Blundetto confronted her fear of jumping from planes, she discovered something profound about learning: certain difficulties actually strengthen rather than hinder the learning process. These "desirable difficulties"-spacing, interleaving, and varied practice-may slow initial learning but ultimately produce stronger, more precise, and more enduring knowledge. To understand why certain difficulties benefit learning, we must understand how learning happens. First comes encoding, when our brain converts sensory perceptions into chemical and electrical changes that form memory traces. These initial short-term memories would typically fade unless strengthened through consolidation-the process of reorganizing and stabilizing memory traces, giving them meaning and connecting them to existing knowledge. Finally, learning requires retrieval-accessing that information when needed through various cues associated with the knowledge. The surprising inverse relationship between retrieval ease and learning power explains why certain difficulties enhance learning: the harder it is to retrieve knowledge, the better it sticks. The Cal Poly baseball team experiment demonstrated this perfectly. Players practicing with randomly interspersed pitches (fastballs, curveballs, changeups) struggled more during practice but showed markedly better hitting performance after six weeks compared to those who practiced one pitch type at a time. Effortful recall forces you to reconstruct knowledge from long-term memory rather than mindlessly repeating from short-term memory. During this focused reconstruction, learning becomes pliable again-its most salient aspects become clearer, meaning is reinforced, connections to prior knowledge strengthen, retrieval routes are bolstered, and competing routes weaken. The more effort required to successfully recall a memory or execute a skill, the more that act benefits the learning process. With sufficient effortful practice, complex ideas or motor skills fuse into meaningful wholes-mental models akin to "brain apps." Like learning to drive, initially challenging combinations of cognition and motor skills become ingrained, efficient knowledge structures that can be adapted across varied circumstances. Expert performance builds through thousands of practice hours, accumulating a vast library of mental models that enable instant situation assessment and appropriate response selection. Certain kinds of interference can surprisingly benefit learning. Text that's slightly out of focus or in difficult fonts improves recall. Lectures that don't precisely match textbook organization force students to reconcile discrepancies, enhancing retention. Even omitting letters from words slows reading but improves comprehension by making readers work harder to construct meaning. Generation-attempting to answer questions or solve problems before receiving solutions-strengthens memory paths even when initial attempts fail. Reflection-reviewing key ideas, connecting them to existing knowledge, and rephrasing concepts in your own words-engages retrieval, elaboration and generation. "Write to learn" exercises where students summarize concepts in their own words produce significantly better exam performance than simply copying information. Despite B.F. Skinner's 1950s advocacy for "errorless learning," we now understand that errors are integral to mastery. When learners receive corrective feedback, errors don't become learned-they become stepping stones. People taught that learning involves struggle and mistakes develop greater willingness to tackle challenges and view errors as lessons rather than failures.

Chapter 6

Overcoming Illusions of Knowing

At the core of our effectiveness lies our ability to understand the world and evaluate our own performance. We constantly judge what we know and don't know, monitoring our thinking through metacognition. Learning accurate self-observation helps us make good decisions and improve, but we're susceptible to deluding ourselves in numerous ways. Daniel Kahneman describes two analytical systems: System 1 (automatic) operates unconsciously, intuitively and immediately, drawing on senses and memories to assess situations instantly. System 2 (controlled) involves conscious analysis and reasoning, considering choices and exerting self-control. While System 1 provides powerful survival reflexes and expertise from practice, it's vulnerable to illusion. Learning when to trust intuition versus when to question it is essential for developing expertise. Memory is not a perfect recording but a reconstruction shaped by meaning, emotion, and narrative. Our memories become distorted in predictable ways: we impose order where none exists, fill gaps with plausible details, and "remember" implied information that was never stated. Various memory distortions include imagination inflation (vividly imagined events becoming "remembered"), suggestion effects (how questions are phrased affecting recall), and hindsight bias ("knew-it-all-along"). Most troublingly, confidence in memory bears little relationship to accuracy-even our most vivid "flashbulb" memories of major events can be significantly wrong despite our absolute certainty. The Dunning-Kruger effect reveals that incompetent people overestimate their abilities because they lack the skills to recognize their own incompetence. In studies, students scoring in the lowest percentiles vastly overestimated their performance. Even when shown peers' superior answers, poor performers failed to adjust their self-assessments. Dunning and Kruger suggest several reasons for this blindness: people rarely receive negative feedback in everyday life, failures are easily attributed to external causes, and some individuals struggle to recognize competence in others. To counter our cognitive illusions, we need objective external gauges rather than relying on subjective experience. Testing and retrieval practice are essential for verifying what you truly know versus what you think you know. Frequent low-stakes quizzing helps identify knowledge gaps. Peer instruction engages students in conceptual questions and group discussions, revealing misunderstandings while providing feedback opportunities. Seeking corrective feedback from others is crucial-as Dunning notes, "the path to self-insight leads through other people." Apprenticeship models, teamwork with complementary expertise, and realistic simulations all provide external calibration of judgment and skills. However, practice must accurately mirror real-world conditions, because "you will play like you practice."

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Chapter 7

Moving Beyond Learning Styles

Different learners follow different paths, but certain learning approaches matter more than others. While the popular notion that matching instruction to individual learning styles (visual, auditory, etc.) improves outcomes lacks scientific support, other learning differences genuinely impact success. Bruce Hendry exemplifies taking charge of one's education from the earliest age. His journey from selling string pieces as a child to becoming a successful investor demonstrates key learning behaviors that truly matter. Unlike passive learners, Bruce actively extracted principles from each experience-what psychologists call "rule learning." He also excelled at "structure building"-identifying essential concepts and connecting them into coherent mental models while filtering out irrelevant information. Intelligence is a multifaceted construct that every human society recognizes in some form. Modern psychology identifies two primary types: fluid intelligence (the ability to reason abstractly and see relationships) and crystallized intelligence (accumulated knowledge and mental models from past experience). Traditional IQ tests measure logical and verbal potential, assigning a ratio of mental age to physical age. While once considered fixed from birth, our understanding of intelligence has evolved significantly. Robert Sternberg offers an empirically supported model of three intelligences: analytical, creative, and practical. His research in rural Kenya revealed that children who excelled at indigenous knowledge (like herbal medicine) often performed poorly on formal academic tests. This discrepancy reflects how family values and environment shape which types of intelligence are developed, demonstrating that what appears as "stupidity" in one context may actually be specialized intelligence adapted to different priorities and needs. Sternberg and Grigorenko propose dynamic testing as an alternative to static intelligence assessments. Unlike traditional tests that merely capture a fixed moment in development, dynamic testing follows a three-step process: first, identify knowledge gaps through initial testing; second, focus learning on areas of weakness; and third, retest to measure improvement and identify next areas for growth. Structure building-the cognitive ability to extract key ideas and construct coherent mental frameworks-represents a genuine learning difference among individuals. High structure-builders excel at identifying central concepts and organizing new information accordingly, while low structure-builders struggle to distinguish between relevant and irrelevant information, retaining too many concepts to form workable mental models. Another significant cognitive difference lies between "rule learners" and "example learners." Rule learners abstract underlying principles from studied examples, enabling them to apply these rules when encountering new situations. Example learners, however, memorize specific instances without grasping fundamental principles, forcing them to generalize from remembered examples when facing unfamiliar cases-often inappropriately. Given what we know about learning differences, several key strategies emerge for maximizing your learning potential. First, take charge of your learning journey rather than passively receiving instruction. Embrace "successful intelligence" by tapping all your mental resources rather than limiting yourself to a preferred learning style. Adopt active learning strategies like retrieval practice, spacing, and interleaving. Create mental frameworks that organize information meaningfully.

Chapter 8

Expanding Your Mental Capabilities

The famous marshmallow experiment revealed how self-discipline in preschoolers-the ability to delay gratification-predicted greater success in school and careers decades later. This demonstrated how focus and self-control-products of motivation and personal empowerment-significantly influence life outcomes beyond genetic endowment. Memory athletes like James Paterson and Nelson Dellis developed extraordinary memorization abilities through mnemonic techniques. Paterson, initially seeking shortcuts for university exams, discovered deeper cognitive benefits and eventually won competitions. Dellis began training after witnessing his grandmother's Alzheimer's progression, hoping to build cognitive reserves against potential future decline. The brain remains remarkably plastic throughout life, challenging the notion that intellectual potential is fixed from birth. Evidence includes rising average IQs over the past century, the brain's ability to reassign functions after injury, and research showing expert performance results from dedicated practice rather than innate talent. Norman Doidge documents compelling examples of neuroplasticity in his book "The Brain That Changes Itself," including Paul Bach-y-Rita's groundbreaking work helping patients overcome sensory impairments. Bach-y-Rita developed devices that enable the brain to substitute one sensory system for another. In one case, a woman with damaged vestibular system regained her balance through a helmet wired to send impulses to her tongue. Another patient, blind since age thirteen, used a video camera helmet sending pulses to his tongue, allowing him to "see" well enough to catch balls and play games with his daughter. IQ results from both genetic inheritance and environmental factors-similar to height, which is largely inherited but has increased generationally with improved nutrition. The "Flynn effect" shows average IQs rising eighteen points in the United States over sixty years. Richard Nisbett attributes this to modern environmental stimuli and "environmental multipliers"-where small genetic advantages become amplified when nurtured. The research of psychologist Carol Dweck reveals how one simple conviction dramatically impacts learning: believing your intellectual ability isn't fixed but largely within your control. In one pivotal experiment with underperforming seventh graders, those taught that effortful learning physically changes the brain by forming new connections adopted what Dweck calls a "growth mindset." These students became more aggressive learners and higher achievers than peers who maintained a "fixed mindset." Expert performance doesn't arise from genetic predisposition or IQ advantages but from thousands of hours of what Anders Ericsson calls "deliberate practice"-goal-directed, often solitary work that repeatedly pushes beyond current performance levels. This isn't merely repetition but a focused effort to build increasingly complex mental patterns and models. Ericsson found that achieving expertise typically requires 10,000 hours or ten years of practice, with the best performers spending most of those hours in solitary, deliberate practice-putting expertise within reach of normally gifted people with sufficient motivation, time, and discipline. Mnemonic devices serve as mental tools for holding information in memory, ready for recall. The memory palace technique allows you to associate mental images with familiar physical locations. By imagining yourself in a well-known space like your home, you can link prominent features to visual representations of information you need to remember. Other mnemonic tools include rhyme schemes, songs, poems, and acronyms that provide familiar structures for linking to target information.

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Chapter 9

Practical Applications for Effective Learning

Mastering the ability to learn effectively is the key to becoming and remaining a contender in any field. Successful students take charge of their own learning through disciplined strategies. They embrace the fact that significant learning is often difficult, viewing setbacks as signs of effort rather than failure. Three keystone strategies form the foundation of effective learning. First, practice retrieving new learning from memory. "Retrieval practice" or self-quizzing should replace rereading as your primary study strategy. When reading texts or reviewing notes, pause regularly to ask yourself about key ideas and new terms without looking at the material. While most students rely on highlighting and rereading, which creates illusions of knowing through familiarity, self-quizzing provides a reliable measure of actual mastery and arrests forgetting. Second, space out your retrieval practice. Spaced practice involves studying material multiple times with significant intervals between sessions. The optimal spacing depends on the material-name-face associations might need review within minutes, while text material might need revisiting within days or weeks. While intuition pushes us toward massed "practice-practice-practice" sessions (because we see short-term improvements), these gains quickly fade. Spacing works because allowing some forgetting between practice sessions forces you to reconstruct the learning from long-term memory, making ideas more memorable and connecting them more securely to other knowledge. Third, interleave the study of different problem types. Interleaved practice means mixing up different problem types rather than studying one type at a time. While textbooks typically present blocked practice (many examples of one problem type before moving to the next), interleaving is more effective. This approach builds your ability to recognize problem types and select appropriate solutions-like a baseball player who practices against random pitches rather than fifteen fastballs followed by fifteen curveballs. Several powerful learning strategies complement retrieval practice. Elaboration adds layers of meaning to new material by relating it to what you already know, explaining it to others, or finding metaphors and visual images. Generation involves attempting to answer questions or solve problems before seeing the solution. Reflection combines retrieval and elaboration by reviewing recent learning and asking questions: What went well? What could improve? What connections exist to other knowledge? Calibration aligns your judgment of what you know with objective reality, clearing away illusions of mastery. Michael Young transformed from struggling medical student to high performer by changing his study methods. Initially at the bottom of his 200-person class, Young discovered retrieval practice and adapted it to medical school's challenges. His approach includes testing himself first before reviewing, finding optimal spacing intervals for practice, and slowing down to find meaning through elaboration-like visualizing anatomical structures rather than letting words "slide through your brain." These strategies work equally well for lifelong learners in less structured settings. Nathaniel Fuller, a professional actor with the Guthrie Theater, demonstrates sophisticated retrieval practice in learning theatrical roles. His systematic approach begins by highlighting his lines in scripts to understand their shape and the dialogue's back-and-forth rhythm. Fuller's retrieval method is deliberate: covering lines with paper, attempting to speak them from memory, checking accuracy, and repeating until correct. His comprehensive approach blends retrieval practice, spacing, interleaving, generation, and elaboration to create authentic performances. Teachers can implement these principles by explaining to students how learning works, teaching effective study methods, creating desirable difficulties in the classroom, and being transparent about why these approaches are valuable despite initial frustration. Mary Pat Wenderoth helps students master biology while teaching them to manage their own learning through testing groups, free recall exercises, illustrated summary sheets, and learning paragraphs that stimulate retrieval and reflection.

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Key Themes in Make It Stick

retrieval practice
spaced repetition
desirable difficulties
cognitive science
durable memory

Quotes from Make It Stick

Learning is deeper and more durable when it’s effortful.
Retrieval practice—recalling facts or concepts or events from memory—is a more effective learning strategy than review by rereading.
Elaboration is the process of giving new material meaning by expressing it in your own words and connecting it with what you already know.
Trying to solve a problem before being taught the solution leads to better learning, even when errors are made in the attempt.

Characters in Make It Stick

Peter C. BrownLead author and writer of the book
Matt BrownPilot who successfully handled an engine failure
Robert SternbergPsychologist who studied practical knowledge

About the Author

Peter C. Brown is the bestselling co-author of Make It Stick: The Science of Successful Learning and a writer renowned for blending cognitive psychology insights with practical learning strategies. A retired management consultant and Beloit College graduate, Brown collaborates with cognitive psychologists Henry L. Roediger III and Mark A. McDaniel to translate decades of memory research into actionable techniques for education and professional development.

His nonfiction work, including Jumping the Job Track, reflects his expertise in career transitions and skill mastery, while his acclaimed novel The Fugitive Wife showcases his narrative rigor through historical fiction inspired by family archives.

Brown’s evidence-based frameworks in Make It Stick—championing spaced repetition, retrieval practice, and effortful learning—have made the book a cornerstone in academic and corporate training programs globally. Translated into multiple languages and cited by institutions like Harvard University Press, it merges storytelling with empirical rigor, epitomizing Brown’s mission to democratize effective learning. His insights are featured in The Chronicle of Higher Education and leveraged by educators worldwide, cementing the book’s status as a modern classic in educational nonfiction.

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LEARNING PLAN

Make studying stick like catchy songs

This plan is essential for students and lifelong learners who struggle with information overload and forgetfulness. It bridges the gap between cognitive science and practical memory hacks, making it ideal for anyone looking to turn tedious studying into an intuitive, rhythmic process.

3 h 55 m•4 Sections

LEARNING PLAN

The Science of Unbreakable Memory

This plan bridges the gap between neuroscience and practical study habits to solve the problem of forgetting. It is ideal for students, professionals, and lifelong learners who need to retain complex information and perform under pressure.

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LEARNING PLAN

The Science of Lasting Change

This plan is essential for anyone struggling to make habits stick despite having strong intentions. It bridges the gap between behavioral science and practical application, making it ideal for professionals and students seeking sustainable personal growth.

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LEARNING PLAN

How to study and learn

This plan bridges the gap between cognitive science and practical application for anyone looking to optimize their brain's potential. It is ideal for students, professionals, and lifelong learners who want to stop wasting time on ineffective habits and start mastering complex subjects faster.

4 h 28 m•4 Sections

LEARNING PLAN

* How to build good study habits

This plan is essential for students and lifelong learners who want to stop procrastinating and start seeing real academic results. It combines cognitive science with practical habit-building to help anyone master the art of effective learning.

4 h 27 m•4 Sections

LEARNING PLAN

Build Habits That Actually Stick

Despite good intentions, 80% of New Year's resolutions fail by February because most people don't understand how habits actually form in the brain. This learning plan provides science-backed frameworks to design sustainable habit systems that align with your identity and environment, making behavior change automatic rather than exhausting.

7 h 47 m•5 Sections

LEARNING PLAN

Building a Sustainable Learning System

This plan is essential for professionals and students who feel overwhelmed by information and struggle with consistency. It provides a structured bridge between cognitive science and daily productivity, making it ideal for anyone looking to turn learning into a permanent competitive advantage.

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Why Your Memory Lies

This learning plan is essential for anyone interested in psychology, law, or personal development who wants to understand why our brains often misremember facts. It provides a scientific foundation for those looking to improve their decision-making and interpersonal communication by acknowledging the limits of human recall.

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From Columbia University alumni built in San Francisco

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1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

See more on how BeFreed is discussed

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Chapter 9

Make It Stick

OverviewOverview of Make It Stick

One book. Many ways to hear it.

Unlocking the Science of Effective Learning

The Surprising Truth About How We Learn

See every word as you hear it

The Power of Retrieval Practice

The Counterintuitive Benefits of Mixed Practice

Get more out of Make It Stick: The Science of Successful Learning

Embracing Difficulty to Enhance Learning

Overcoming Illusions of Knowing

See every word as you hear it

Moving Beyond Learning Styles

Expanding Your Mental Capabilities

Get more out of Make It Stick: The Science of Successful Learning

Practical Applications for Effective Learning

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About the Author

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1,000,000+ curious minds.

1,000,000+ curious minds.

One book. Many ways to hear it.

Unlocking the Science of Effective Learning

The Surprising Truth About How We Learn

See every word as you hear it

The Power of Retrieval Practice

The Counterintuitive Benefits of Mixed Practice

Get more out of Make It Stick: The Science of Successful Learning

Embracing Difficulty to Enhance Learning

Overcoming Illusions of Knowing

See every word as you hear it

Moving Beyond Learning Styles

Expanding Your Mental Capabilities

Get more out of Make It Stick: The Science of Successful Learning

Practical Applications for Effective Learning

You made it to the end of Make It Stick: The Science of Successful Learning

Users also liked

Discover more

Overview of Make It Stick