Perry Marshall author photo
Image via 위키미디어 공용, 라이선스 CC BY-SA 3.0.

Perry Marshall

출생: April 10, 1969 – Lincoln, Nebraska, United States

Perry Marshall is a business strategist and author focused on marketing, sales, and entrepreneurship, known for 80/20 Sales and Marketing, The Ultimate Guide to Google AdWords, and Evolution 2.0. His work helped popularize 80/20 thinking in marketing and practical pay-per-click advertising strategies for small and midsize businesses.

전기 및 작가의 여정

Perry Marshall’s career has been shaped by an unusual pairing: engineer’s training and writer’s temperament. The son of a pastor, he went through a formative family crisis when his father endured a long fight with cancer and died while Marshall was still in his teens. He studied electrical engineering at the University of Nebraska, yet later recalled that English and writing came more naturally than calculus. That tension between analysis and communication became the foundation of his later work as an author, consultant, and teacher. ((https://www.perrymarshall.com/articles/perry-marshall-interview/))

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명언

quote
Don’t sell harder. Market smarter
-What We Do
quote
The finite contains the infinite
-What We Do
quote
This is the e=mc^{2} of marketing
-Tactical Triangle: The Ultimate in Marketing Simplicity
quote
There is NO substitute for a great USP
-Apple vs. Samsung & the Billion Dollar USP
quote
AdWords Tigers are the last to die in the Jungle
-Google Instant Search: How does it affect you?
quote
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all
-Secrets of the Hyper-Responsive Buyer
quote
Take Courage. And seize the day
-A shout-out to the 30-something street fightin' man
quote
The best way to increase your income as a salesperson is to simply stop selling to people who are going to waste your time
-80/20 Masterclass

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Top Marketing Books for Organic Growth 2026
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Top Marketing Books for Organic Growth 2026

In an era of rising ad costs, mastering organic growth is essential for sustainable business scaling. This plan is designed for marketers and entrepreneurs who want to combine strategic planning with advanced SEO and conversion systems to build a self-sustaining customer base.

5 h 18 m4 섹션
Become the World's Best Marketer
학습 계획

Become the World's Best Marketer

This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.

5 h 9 m4 섹션
Marketing, Strategy & Self-Improvement
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Marketing, Strategy & Self-Improvement

This comprehensive plan bridges the gap between professional expertise and personal discipline, ensuring that business success is built on a foundation of strategic mastery. It is ideal for aspiring leaders and entrepreneurs who want to scale their impact by combining marketing savvy with peak personal performance.

6 h 20 m5 섹션
Master Business, Marketing & Personal Finance
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Master Business, Marketing & Personal Finance

This comprehensive guide is designed for aspiring entrepreneurs and professionals looking to bridge the gap between business strategy and personal wealth. It offers a holistic approach to success by combining leadership development with practical marketing and financial management skills.

5 h 18 m4 섹션
Marketing, Productivity & Social Skills
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Marketing, Productivity & Social Skills

This comprehensive learning plan bridges the gap between technical business strategy and personal effectiveness. It is designed for entrepreneurs and professionals who want to master both the external tools of marketing and the internal habits of productivity and social influence.

5 h 43 m4 섹션
Master Self, Social Skills & Growth Marketing
학습 계획

Master Self, Social Skills & Growth Marketing

This plan is essential for entrepreneurs and professionals who realize that technical marketing skills are only effective when paired with high-level discipline and social intelligence. It bridges the gap between internal productivity, human psychology, and aggressive business scaling for those seeking holistic mastery.

4 h 47 m4 섹션
Tech, Growth, Leadership & Marketing Insights
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Tech, Growth, Leadership & Marketing Insights

This comprehensive guide bridges the gap between technical innovation and strategic business management. It is ideal for aspiring leaders and entrepreneurs looking to scale ventures through modern marketing, team excellence, and digital-first strategies.

5 h 39 m4 섹션
Marketing, Health, Fitness & Recovery Guide
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Marketing, Health, Fitness & Recovery Guide

This guide bridges the gap between professional marketing expertise and peak physical performance. It is ideal for entrepreneurs and high-performers looking to scale their business while maintaining an elite level of health and recovery.

5 h 23 m4 섹션

커뮤니티 의견

"Perry Marshall is a sales and marketing ninja"

Chris Guillebeau ((

"If you don’t know who Perry Marshall is—unforgivable"

Dan Kennedy ((

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies"

Brad Geddes ((

"Perry Marshall is the Gene Schwartz of the 21st century"

Brian Kurtz ((

"Perry Marshall is amazing! He became the world's leading expert in Google AdWords"

Bob Bly ((

"Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon"

Lance Wallnau ((

"Perry Marshall led the pack with Google AdWords back in 2006"

Clate Mask ((

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@Matt, YC alum
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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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@Matt, YC alum
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comments
12
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@SofiaP
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@Jaded_Falcon
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@Leo, Law Student, UPenn
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