Geoffrey A. Moore
Born: July 31, 1946 – Portland, Oregon, United States
Geoffrey A. Moore is an American business author, speaker, and adviser focused on technology adoption, market development, and category strategy. His best-known book, Crossing the Chasm, a business bestseller, along with Inside the Tornado and Zone to Win, has shaped how startups and enterprise companies market and scale high-tech innovations.
Biography & Author's Journey
Geoffrey A. Moore is an American author, management thinker, speaker, and adviser whose work helped give the technology industry a durable language for understanding how innovations spread. Born in Portland, Oregon, he came to business from the humanities rather than engineering, earning a bachelor’s degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. He began professionally as an English professor at Olivet College in Michigan, a background that shaped his later style: he was less interested in abstract theory for its own sake than in helping people name patterns clearly enough to act on them.
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Community Voices
"Geoffrey A. Moore is the guru of Silicon Valley marketing"
— The Guardian
"Geoffrey A. Moore has crossed the chasm from marketing to metaphysics—the result is breathtaking"
— Guy Kawasaki
"Geoffrey A. Moore's The Infinite Staircase is an elegant exploration of grand questions that will change how you see the world"
— Safi Bahcall
"Geoffrey A. Moore has distinguished himself as an original thinker and visionary"
— Forbes
"For many years I've had the benefit of sage advice from Geoffrey A. Moore, one of the world's most influential business strategists"
— Marc Benioff
"Known for Crossing the Chasm, Geoffrey A. Moore is an author, speaker and adviser"
— TechCrunch
"In The Infinite Staircase, Geoffrey A. Moore has used his own design thinking skills; it is a tour de force in its own right"
— Tim Brown
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
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"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
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