Denise Lee Yohn
生年: April 01, 1967 – St. Louis, Missouri, United States
Denise Lee Yohn is a brand leadership expert focused on brand-building, customer experience, and corporate culture. She is the author of What Great Brands Do, Extraordinary Experiences, and Fusion. A former executive at Sony and Jack in the Box, she advises organizations and speaks widely on aligning brand and culture to drive growth.
経歴と著者の歩み
Denise Lee Yohn is an American brand leadership expert, author, speaker, and consultant whose work sits at the intersection of branding, culture, customer experience, and organizational performance. She studied psychology and political science at Northwestern University, an academic combination that aligns with her long-running interest in how people think, choose, and connect. Early in her career, she moved through both agency and client-side marketing roles, serving as a lead strategist on accounts such as Burger King and Land Rover and working in marketing and analysis for Jack in the Box and Spiegel. A major turning point came at Sony Electronics, where she led the company’s first brand office as vice president and general manager of brand and strategy. That experience helped crystallize the idea that brands are not just communications assets but management tools that should shape the whole business.
名言
こちらもおすすめ
人気の本
もっと見る
Lead, Coach & Build a Cult Brand Following
Lead, Coach & Build a Cult Brand Following
This plan bridges the gap between internal leadership excellence and external brand magnetism. It is essential for entrepreneurs and managers aiming to build high-performing teams and a loyal, cult-like customer base.
Culture, Business, Marketing & Relationships
Culture, Business, Marketing & Relationships
In an era where digital tools and human connection intersect, understanding the synergy between organizational culture and strategic marketing is vital. This plan is designed for aspiring leaders and entrepreneurs who want to integrate relationship-building with modern brand positioning to drive long-term growth.
Growth, Business, Culture & Human Connection
Growth, Business, Culture & Human Connection
In an era where technology often dominates, this plan bridges the gap between technical business scaling and the essential human elements of leadership. It is designed for ambitious founders and executives who want to grow their companies without sacrificing culture or connection.
Biz, History, Culture & Leadership
Biz, History, Culture & Leadership
This plan bridges the gap between historical economic evolution and modern leadership practices. It is ideal for aspiring executives and entrepreneurs who want to master strategic thinking while building resilient organizational cultures.
Body, Pleasure, Neuroscience & Business
Body, Pleasure, Neuroscience & Business
This multidisciplinary plan bridges the gap between biological reward systems and professional excellence. It is ideal for leaders and entrepreneurs seeking to enhance their influence and decision-making through somatic awareness and neuromarketing.
コミュニティの声
"Denise Lee Yohn hit a home run with her first book, What Great Brands Do"
— Ken Blanchard
"Denise Lee Yohn's extensive research, insightful analysis, and gift of storytelling make FUSION a practical and inspiring guide"
— Philip Kotler
"Denise Lee Yohn is back with another breakthrough!"
— Verne Harnish
"The relationship between internal and external brands and culture is a relevant topic which Denise Lee Yohn has thoroughly explored"
— Mark Levy
"Denise Lee Yohn's FUSION should be on every business leader's reading list"
— Marshall Goldsmith
