终极销售机器: 通过持续专注 12 项关键策略,为您的业务注入强劲动力 book cover

终极销售机器

通过持续专注 12 项关键策略,为您的业务注入强劲动力

查特·霍尔姆斯
3.97(9072 Reviews)

《终极销售机器》概述

切特·霍姆斯(Chet Holmes)的传奇著作《终极销售机器》(Ultimate Sales Machine)通过 12 项核心策略彻底改变了普通企业的面貌。该书在亚马逊上获得了 4.6/5 的高分,是销售界的“圣经”,它摒弃了以交易为中心的销售模式,转而倡导价值优先的关系。那么,让顶尖营销人员深信改变了他们整个营销方式的“梦想 100”(Dream 100)策略究竟是什么?

《终极销售机器》核心主题

  • pigheaded discipline
  • time management systems
  • dream 100 strategy
  • proactive meeting structures
  • repetitive sales training

《终极销售机器》经典语录

  • Training makes money by equipping sales teams to handle any situation confidently.

  • The best-trained companies will dominate the future.

  • Effective training isn't just about onboarding; it's about continuously elevating your team's capabilities.

  • Mastery comes not from knowing thousands of techniques but from executing a handful of strategies.

  • Executives who implement these principles consistently report reclaiming control of their time.

《终极销售机器》主要人物

  • Chet HolmesAuthor and business strategist

关于作者

《终极销售机器》作者介绍

《销售圣经》(The Ultimate Sales Machine)的畅销书作者查特·霍姆斯(Chet Holmes)是全球享誉盛名的销售策略家和业务增长权威。他的著作重塑了现代创业实践,对商业世界产生了深远的影响。

霍姆斯曾是空手道黑带五段,后转型为财富 500 强企业的顾问,他拥有自律精神与战略思维的独特结合。他将自己丰富的经历——包括与查理·芒格(Charlie Munger,沃伦·巴菲特的商业伙伴)共事,以及与 60 多家财富 500 强公司合作的经验——总结成书中详细阐述的 12 项核心销售能力。霍姆斯巧妙地将战术框架与心理洞察相结合,为读者提供了销售和业务开发的全面方法。

霍姆斯的职业生涯极其多元化,跨越了从好莱坞到企业董事会的广阔领域。在好莱坞,他制作了如《地牢围攻》(In the Name of the King,一部预算达 6000 万美元的制作)等电影,并与华纳兄弟达成了交易。而在企业界,他的“终极销售机器”方法论成为了企业规模化扩张和实现可持续增长的广泛采用蓝图。

在一次个人健康调理期间,霍姆斯创办了一个博客,在短短 60 天内就迅速获得了 6 万名读者的关注。这进一步巩固了他以真实、具操作性的叙事风格赢得广泛受众认可的声誉。《销售圣经》作为《纽约时报》畅销书,已被翻译成 23 种语言,至今仍是全球企业培训计划中的必备教材,证明了其持久的价值和实用的智慧。

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