The New Strategic Selling book cover

The New Strategic Selling by Robert B. Miller Summary

The New Strategic Selling
Robert B. Miller
3.9 (1172 Reviews)
Business
Communication skill
Entrepreneurship
概述
核心要点
作者
常见问题

Overview of The New Strategic Selling

Transform complex sales into strategic victories with "The New Strategic Selling." Fortune 500 giants like GE and Coca-Cola swear by its methodology. Beyond tactics, it revolutionized business culture, replacing manipulation with relationship-driven approaches that create genuine win-win scenarios.

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核心要点

1

When Everything You Knew About Selling Stopped Working

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Walk into any sales office and you'll hear the same story: deals that seemed certain suddenly evaporate, decision-makers you've cultivated for months lose their authority overnight, and products that sold themselves last year now face endless scrutiny. The ground beneath professional sellers has fundamentally shifted. What worked brilliantly five years ago-building rapport with the VP, delivering a polished presentation, closing with confidence-now barely gets you through the door. This isn't just evolution; it's revolution. The problem isn't your pitch or your product. The problem is that you're navigating a labyrinth with an outdated map. Like the Greek hero Theseus facing the Minotaur's maze, today's sales professionals need more than courage and charm-they need a strategic thread to guide them through corporate complexity. The old rules assumed one decision-maker, predictable authority structures, and stable organizational charts. But downsizing, mergers, and constant reorganization have shattered those assumptions. When Ray lost a major information systems contract despite having the CEO and department heads in his pocket, it wasn't bad luck-it was strategic blindness. His competitor Greg won because he understood what Ray missed: an outside consultant with invisible influence over the actual decision-maker. Same opportunity, different approach, opposite outcome. The difference? Strategic thinking versus tactical prowess alone.

2

The Architecture of Modern Sales Success

3

The Real Power Structure: Who Actually Decides

4

Reading the Room: Understanding Buyer Psychology

5

The Win-Win Imperative: Beyond Closing Deals

6

Your Sales Funnel: Engineering Predictable Revenue

7

Making Strategy Real: Your Path Forward

探索你的学习方式
《The New Strategic Selling》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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