Building a StoryBrand book cover

Building a StoryBrand by Donald Miller Summary

Building a StoryBrand
Donald Miller
4.27 (26485 Reviews)
Business
Communication skill
Entrepreneurship
概述
核心要点
作者
常见问题

Overview of Building a StoryBrand

In "Building a StoryBrand," Donald Miller reveals the framework that's transformed half a million businesses by making customers the hero, not the brand. Even Pat Flynn's bestseller briefly surpassed it before Miller reclaimed the top spot - proof its storytelling magic works.

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核心要点

1

Why Most Businesses Are Invisible-And How to Fix It

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Walk into any bookstore and you'll find thousands of volumes competing for attention. Yet only a handful grab you by the collar and refuse to let go. The same dynamic plays out in business every single day. Most companies possess genuinely valuable offerings, yet they remain invisible-not because their products are inferior, but because their message is murky. Here's the uncomfortable truth: your customer doesn't care about your brand's origin story, your state-of-the-art facility, or your company values. They care about one thing-whether you can solve their problem and improve their life. This insight has transformed struggling businesses into thriving enterprises, with some seeing revenue increases of 300% simply by clarifying their message. The shift required isn't complicated, but it demands a radical repositioning: stop casting your brand as the hero and start positioning your customer in that role.

2

The Confusion Tax: Why Clarity Is Your Greatest Asset

3

The Seven Elements That Make Customers Listen

4

Becoming the Guide in Your Customer's Story

5

The Plan That Turns Interest Into Action

6

Stakes, Transformation, and the Power of Vision

7

Your Message, Clarified and Amplified

探索你的学习方式
《Building a StoryBrand》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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通过生动的故事体验《Building a StoryBrand》,将创新经验转化为令人难忘且可应用的精彩时刻。

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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