New Sales. Simplified. book cover

New Sales. Simplified. by Mike Weinberg Summary

New Sales. Simplified.
Mike Weinberg
4.32 (2664 Reviews)
Business
Sales
Entrepreneurship
Leadership
概述
核心要点
作者
常见问题

Overview of New Sales. Simplified.

Ranked #3 sales book of all time, "New Sales. Simplified." revolutionized prospecting with 1,300+ 5-star reviews. Why did HubSpot name it a Top 20 Sales Book ever? Discover the straightforward framework that transformed countless sales teams' results worldwide.

Similar books to New Sales. Simplified.

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核心要点

1

When Your Sales Pipeline Runs Dry and Why Smart People Fail

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What happens when the business stops coming in? Not the slow trickle that makes you nervous, but the sudden drought that makes you panic. Most salespeople discover they never learned how to hunt-they've only known how to harvest. They built careers during boom times when customers came to them, when maintaining relationships was enough, when "farming" existing accounts generated all the growth they needed. Then the economy shifts, budgets tighten, and suddenly those comfortable relationships aren't enough. The phone stops ringing. The inbox stays empty. And salespeople who thrived for years find themselves staring at blank calendars, wondering what happened. The brutal truth? Sales isn't complicated, but it requires doing things most people instinctively avoid: making cold calls, facing rejection, and proactively pursuing people who didn't ask to hear from you. Here's the puzzle: if sales fundamentally involves connecting people who have problems with solutions that solve them, why do so many intelligent, hardworking salespeople struggle? During the economic boom years of the 1990s and mid-2000s, demand was so strong that passive salespeople thrived. You didn't need to hunt; you just answered the phone and took orders. An entire generation built successful careers without ever learning to prospect. When markets contracted, these same people found themselves paralyzed-not because they were lazy or incompetent, but because they'd never developed the muscle memory for proactive business development. Meanwhile, the Sales 2.0 movement made things worse by declaring that traditional prospecting was dead, that cold calling was ineffective, that social media had replaced direct outreach. These myths gave struggling salespeople permission to avoid the very activities that would save them. Add in the disappearance of sales mentors-veterans who once coached newcomers through every step-and you have a profession where people are expected to figure it out alone. The result? Salespeople who wait for perfect marketing materials, who fixate on a few stale deals hoping something closes, who can't articulate why anyone should buy from them, and who treat their phones like radioactive objects.

2

The Sixteen Ways Salespeople and Companies Sabotage Success

3

The Battle Plan That Actually Works: Select, Create, Execute

4

Choosing Your Battles: Strategic Targeting and Dream Clients

5

The Power of Story: Making People Care About What You Sell

6

Picking Up the Phone: The Weapon Most Salespeople Won't Use

7

Moving Forward: From Theory to Daily Action

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