
Dive into Dan Ariely's bestselling trilogy exploring why we make irrational choices despite our best intentions. With 27 million TED Talk views and praise from NYT's David Brooks, discover the surprising "Fudge Factor Theory" that explains why honest people sometimes cheat - and how to stop it.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever wondered why you can't resist that free sample at the grocery store, even when you're not hungry? Or why you refuse to sell concert tickets for $300 when you'd never pay that much yourself? These seemingly illogical behaviors aren't random quirks - they're predictable patterns in human decision-making. After suffering severe burns in an explosion at age 18, Dan Ariely found himself observing human behavior from a unique outsider perspective. This launched his career investigating the hidden forces that shape our choices, revealing that our irrational tendencies aren't random mistakes but consistent, predictable patterns that affect everything from how we shop to how we love. Our brains are wired for comparison, not absolute evaluation. This explains why retailers strategically place a $2,000 watch next to a $10,000 one - suddenly $2,000 feels like a bargain. In one experiment, I offered MIT students subscription choices for The Economist: web-only for $59, print-only for $125, or print-and-web for $125. When all three options were available, 84% chose the print-and-web combo. But when I removed the middle "decoy" option, only 32% chose the combo. Nothing about the actual value changed - just the context of comparison. This relativity effect influences nearly everything. House-hunters choose between similar colonials rather than comparing them to contemporaries because the comparison feels easier. Dating apps strategically show less attractive profiles before yours to make you seem more appealing by comparison. Even our happiness is affected - when executive salaries became public, compensation packages skyrocketed as each CEO compared themselves to peers.
将《The Irrational Bundle》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Irrational Bundle》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Irrational Bundle》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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