
Nobel Prize winners Akerlof and Shiller expose how free markets exploit our psychological weaknesses. Endorsed by economist Dani Rodrik as "fun but serious," this eye-opening work challenges Adam Smith's invisible hand theory. Discover why your rational choices might actually be carefully engineered traps.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
When Warren Buffett calls a book one of his top reads, it deserves attention. "Phishing for Phools" reveals a counterintuitive truth: the same free markets that create remarkable prosperity also systematically exploit our psychological vulnerabilities. This isn't because businesses are evil, but because competitive pressures make exploitation inevitable. If one company doesn't capitalize on our weaknesses, another will. The result is what Nobel Prize-winning economists George Akerlof and Robert Shiller call "phishing equilibrium" - wherever exploitable weaknesses exist, markets naturally produce actors who take advantage of them. Think about Cinnabon strategically placing outlets in airports and malls, pumping artificial cinnamon scent through ventilation systems to catch hungry travelers at their most vulnerable. Their 880-calorie indulgences are conveniently marketed behind cheerful slogans like "Life Needs Frosting." Their success - over 750 bakeries worldwide - demonstrates how markets automatically exploit human vulnerabilities. If the Komens hadn't founded Cinnabon, someone else inevitably would have. This same pattern repeats across industries, creating a self-perpetuating cycle of manipulation that shapes entire market structures.
将《Phishing for Phools》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Phishing for Phools》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Phishing for Phools》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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