
Discover why high bonuses can backfire and how your IKEA furniture obsession reveals deep psychological truths. Dan Ariely's bestseller challenges conventional wisdom with evidence that our irrational behaviors - studied by business leaders worldwide - might actually be our greatest advantage.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
What if I told you that offering someone a massive bonus might actually make them perform worse? That the very incentives we've built our economy around could be sabotaging the outcomes we seek? This counterintuitive reality sits at the heart of human irrationality-a fascinating terrain where our assumptions about logic, motivation, and decision-making crumble under scrutiny. We like to think we're rational creatures, carefully weighing costs and benefits before acting. Yet the truth is far messier and infinitely more interesting. Our brains didn't evolve to maximize efficiency or make perfect choices-they evolved to navigate a complex social world where emotions, meaning, and connection matter as much as cold calculation. Understanding this gap between who we think we are and who we actually are isn't just intellectually fascinating; it's the key to designing better lives, workplaces, and societies.
将《The Upside of Irrationality》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Upside of Irrationality》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Upside of Irrationality》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

免费获取《The Upside of Irrationality》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。