
Neuroscientist Tali Sharot reveals why facts fail but emotions persuade in this award-winning exploration of influence. Endorsed by Harvard's Cass Sunstein as "an instant classic," discover why your brain resists data but responds to curiosity - and how that changes everything about persuasion.
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
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Picture this: A doctor presents compelling data about vaccines to skeptical parents. The statistics are clear, the evidence overwhelming. Yet afterward, the audience remains unmoved. This scene, witnessed by cognitive neuroscientist Tali Sharot, reveals a fundamental truth about human influence: those with the most important messages aren't necessarily those with the greatest impact. Despite our information-saturated world-with billions of Google searches daily-we remain stubbornly resistant to facts that contradict our existing beliefs. Why? Because our brains aren't designed to process information objectively. When presented with new data, we quickly accept evidence confirming our prior beliefs while scrutinizing contradictory information with skepticism. This confirmation bias creates a polarization that expands over time as people consume more information. The "boomerang effect" occurs when contradictory information actually strengthens original beliefs. Today's digital environment exacerbates this problem through personalized "filter bubbles" that reinforce existing views. Google customizes search results based on past activity, meaning Democrats and Republicans searching for "presidential debate" receive entirely different results-each confirming their existing views. Counterintuitively, intelligence doesn't mitigate confirmation bias-it amplifies it. Research shows people with stronger analytical abilities are actually more adept at twisting data to fit their opinions. When beliefs are difficult to change, seeding new ones may be more effective than challenging old ones.
将《The Influential Mind》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Influential Mind》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Influential Mind》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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