Brainfluence by Roger Dooley Summary
Overview of Brainfluence
Discover the science behind buying decisions in "Brainfluence" - the neuromarketing bible translated into nine languages. Roger Dooley reveals 100 psychological triggers that make consumers say "yes" while Fortune 500 marketers quietly implement its brain-hacking strategies. What invisible forces shape your purchasing choices?
Similar books to Brainfluence
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
Why Your Brain Buys What Your Mind Doesn't Choose
Have you ever walked into a store for one thing and walked out with five? Or sworn you'd stick to your budget, only to find yourself clicking "checkout" minutes later? Here's the unsettling truth: you weren't really in control. About 95% of your purchasing decisions happen in the unconscious parts of your brain-the regions you can't access through willpower or rational thinking. This isn't marketing hype; it's neuroscience. Harvard professor Gerald Zaltman has spent decades proving that when we explain why we bought something, we're essentially making up stories to justify decisions our conscious minds never actually made. Brain scans reveal our neural circuits reach conclusions a full eight seconds before we become aware of them. By the time you think you've decided to buy that smartphone, your brain already chose it based on how it made you feel-sophisticated, connected, part of something exclusive. The specifications? Those just help you rationalize an emotional decision that's already locked in.
The Hidden Ache of Every Purchase
The Forgotten Senses That Seal the Deal
How Brands Hijack Your Neural Wiring
The Counterintuitive Psychology of Design and Print
The Neuroscience of Trust and Lasting Loyalty
Moving Beyond Manipulation Toward Meaning
快速摘要模式 - 8分钟阅读或收听《Brainfluence》摘要
将《Brainfluence》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Brainfluence》精华：9条核心见解
将《Brainfluence》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Brainfluence》的启示 - 24分钟故事
通过生动的故事体验《Brainfluence》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Brainfluence》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
免费获取《Brainfluence》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。