
《分好这块饼》概述
在《分配利益》(*Split the Pie*)一书中,耶鲁大学教授巴里·内勒巴夫(Barry Nalebuff)揭示了一种革命性的谈判方法,正是这种方法帮助他将 Honest Tea 出售给了可口可乐公司。这位公理商业图书奖(Axiom Gold Medalist)得主颠覆了传统的讨价还价智慧:如果秘诀不在于争夺利益,而在于共同创造更大的利益呢?
《分好这块饼》核心主题
- value creation
- principled negotiation
- game theory
- fair division
- batna strategy
《分好这块饼》经典语录
A better BATNA doesn't entitle you to a larger share of what's being negotiated.
The key insight is identifying the additional value created by reaching an agreement.
The pie represents how much more value is created by coming together.
This transforms negotiation from a zero-sum battle into a collaborative exercise.
《分好这块饼》主要人物
- Barry NalebuffAuthor and creator of the 'Split the Pie' method
- SisyphusCase study figure representing labor in a deal
- AthenaCase study figure providing crucial assistance
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