《分好这块饼》概述

在《分配利益》(*Split the Pie*)一书中,耶鲁大学教授巴里·内勒巴夫(Barry Nalebuff)揭示了一种革命性的谈判方法,正是这种方法帮助他将 Honest Tea 出售给了可口可乐公司。这位公理商业图书奖(Axiom Gold Medalist)得主颠覆了传统的讨价还价智慧:如果秘诀不在于争夺利益,而在于共同创造更大的利益呢?

《分好这块饼》核心主题

  • value creation
  • principled negotiation
  • game theory
  • fair division
  • batna strategy

《分好这块饼》经典语录

  • A better BATNA doesn't entitle you to a larger share of what's being negotiated.

  • The key insight is identifying the additional value created by reaching an agreement.

  • The pie represents how much more value is created by coming together.

  • This transforms negotiation from a zero-sum battle into a collaborative exercise.

《分好这块饼》主要人物

  • Barry NalebuffAuthor and creator of the 'Split the Pie' method
  • SisyphusCase study figure representing labor in a deal
  • AthenaCase study figure providing crucial assistance

关于作者

《分好这块饼》作者介绍

Barry Nalebuff 是《平分馅饼:谈判的激进新方式》(Split the Pie: A Radical New Way to Negotiate)一书的作者,也是著名的谈判专家、博弈论学者,以及耶鲁大学管理学院的 Milton Steinbach 教授。作为罗德学者和麻省理工学院毕业生,他凭借牛津大学博士学位和哈佛大学研究员协会(Society of Fellows)的背景,教授战略、创新和谈判课程已逾三十年。

他的著作通过将交易定义为协作式的价值创造机会,而非零和博弈的冲突,重新定义了谈判,这反映了他在博弈论和“竞合”(co-opetition)策略方面的开创性工作。Nalebuff 合著了《策略思维》(Thinking Strategically,销量超过 40 万册)和《竞合策略》(Co-opetition)等影响深远的著作,这两本书都是全球商业教育的奠基性教材。

作为一名连环创业家,他联合创立了 Honest Tea(被可口可乐收购)和 Kombrewcha(被百威英博收购),将严谨的学术理论与现实世界的执行力相结合。他在 Coursera 上开设的免费谈判课程拥有超过 60 万名学员,彰显了他对普及教育的承诺。

Nalebuff 还在多家公司董事会任职,担任 NBA 顾问,并为反垄断政策提供建议,巩固了他在战略决策领域的权威地位。《平分馅饼》将其耶鲁大学的课程精华浓缩为一个被全球高管和机构所采用的成熟框架。

下载《分好这块饼》摘要

免费获取《分好这块饼》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。

关于本书的常见问题

由哥伦比亚大学校友在旧金山创建

LOVED BY

1,000,000+ curious minds.

4.7
avg rating
1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
开启你的学习之旅,就是现在