
"Co-opetition" revolutionized business by merging competition and cooperation through game theory. Endorsed by Tom Peters, its strategies transformed giants like Intel and Nintendo. Can your company win by cooperating with rivals? Discover the counterintuitive framework that's reshaping industries worldwide.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
In 1996, when business strategy was still dominated by warfare metaphors, Barry Nalebuff and Adam Brandenburger introduced a revolutionary concept: co-opetition. This groundbreaking approach challenged the prevailing wisdom that business success requires others to fail. Instead, they demonstrated how companies could simultaneously compete and cooperate to create greater value for all participants. The concept resonated so powerfully that tech visionaries like Bill Gates and Andy Grove credited it with reshaping their strategic thinking. Consider how Apple and Samsung fiercely compete in smartphones while Samsung remains a key supplier of iPhone components. Or how automotive manufacturers collaborate on safety standards while competing for customers. These aren't contradictions-they're the fundamental reality of modern business. Success doesn't necessarily come at others' expense. The streaming industry exemplifies this perfectly: Netflix, Amazon Prime, and Disney+ compete vigorously for subscribers while collectively growing the overall market for digital entertainment. What makes this approach so powerful? It applies game theory-traditionally associated with zero-sum military strategy-to show how businesses can create win-win scenarios while still capturing their fair share of value. Unlike temporary business trends, game theory offers an enduring thinking framework that adapts to changing conditions, helping strategists analyze both competitive and cooperative scenarios.
将《Co-opetition》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Co-opetition》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Co-opetition》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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