The Bartering Mindset book cover

The Bartering Mindset by Brian Gunia Summary

The Bartering Mindset
Brian Gunia
3.32 (57 Reviews)
Business
Communication skill
Psychology
概述
核心要点
作者
常见问题

Overview of The Bartering Mindset

Forget money-only negotiations. "The Bartering Mindset" reveals how value-exchange thinking transforms deals. While traditional negotiators focus on dollars, Gunia's approach - championed in academic circles and organizational conflict studies - unlocks creative solutions that monetary mindsets miss. What could you trade instead of pay?

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核心要点

1

Beyond Money: The Revolutionary Power of Bartering Thinking

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Picture this: United Airlines violently dragging a passenger off an overbooked flight in 2017. This wasn't just poor customer service-it exemplified what Brian Gunia calls the "monetary mindset" in action. When United needed seats, they saw only one solution: offer increasing amounts of money, then use force when that failed. They couldn't imagine creative alternatives because they were trapped in zero-sum thinking. This monetary mindset develops naturally from our daily transactions. Every time we buy coffee or groceries, we reinforce problematic assumptions: we're on one side of a transaction, interacting with just one party, wanting the opposite of what they want, and believing our gain requires their loss. While these assumptions work for buying coffee, they fail miserably in complex negotiations like buying homes, negotiating salaries, or resolving workplace conflicts. Why do most people still negotiate this way despite decades of research advocating better approaches? Even foundational works like "Getting to Yes" haven't changed real-world practices because they don't address our underlying mindset problem. Given money's ubiquity, it's no surprise that we default to seeing ourselves as combatants seeking the biggest slice of a fixed pie rather than collaborators maximizing everyone's interests.

2

Ancient Wisdom for Modern Problems

3

Discovering Your True Needs and Hidden Assets

4

Expanding Your Horizon: The Market Mapping Approach

5

Finding Your Power Partnerships

6

From Possibility to Reality: The Art of Cultivation

7

Transforming Your Negotiations, Transforming Your Life

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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