Objections book cover

Objections by Jeb Blount Summary

Objections
Jeb Blount
4.2 (1005 Reviews)
Business
Entrepreneurship
Psychology
概述
核心要点
作者
常见问题

Overview of Objections

Master the psychology of "no" with Jeb Blount's game-changing sales guide. Discover why elite closers embrace rejection and use emotional intelligence to turn objections into opportunities. The book that transformed how top performers handle the most dreaded moment in every sales conversation.

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核心要点

1

The Rejection Paradox: Why "No" Feels So Personal

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Imagine standing before a prospect, heart racing as you prepare to ask for the sale. Weeks of relationship building have led to this moment, yet your mouth goes dry and anxiety floods your system. This universal experience forms the foundation of Jeb Blount's transformative work on sales objections. What makes rejection in sales so uniquely painful? Our brains are literally wired to experience social rejection as physical pain. When someone says "no," the same neural pathways activate as when you break a bone-explaining why Tylenol can actually reduce rejection pain while having no effect on other emotions. This isn't just psychological discomfort; it's biological reality. Our fear of rejection stems from ancient survival mechanisms. For our ancestors, tribal rejection meant death from starvation or predators. This existential threat made rejection-sensitivity an evolutionary advantage that got hardwired into our DNA. Every human has an unfillable need to feel important-to know we matter and belong. When rejected, we experience a cascade of effects: disconnection, negative self-talk, and attacks on our self-worth. This makes sales uniquely challenging because you must actively seek situations where rejection is likely, essentially becoming a "rejection magnet."

2

The Asking Imperative: Your Success Hinges on This One Skill

3

The Psychology of Resistance: Why Buyers Object

4

The Four Objection Types: Different Challenges, Different Approaches

5

Emotional Control: The Foundation of Sales Success

6

Frameworks for Success: Turning Objections into Opportunities

7

Embracing Rejection: The Counterintuitive Path to Success

探索你的学习方式
《Objections》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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