
《跟进成交》概述
在《跟进并达成销售》(*Follow Up and Close the Sale*)一书中,销售教练杰夫·肖尔(Jeff Shore)揭示了为什么 44% 的销售人员在一次跟进后就选择放弃,而成功往往需要坚持度过四次“拒绝”。肖恩·萨米(Shawn Summey)称其为“十年间最好的销售书籍”——它将令人畏惧的跟进转化为你的竞争优势。
《跟进成交》核心主题
- emotional altitude
- sales persistence
- overcoming call reluctance
- service-based selling
- customer buying journey
《跟进成交》经典语录
Optimal follow-up patterns typically involve multiple touches across different channels.
Resistance occurs because our brains are wired for self-protection.
The key to defeating Resistance is making decisions before facing it.
Sales is one extended narrative from first contact through purchase.
《跟进成交》主要人物
- Jeff ShoreAuthor and sales expert who developed the method
- Martin LindstromResearcher who studied emotional purchase drivers
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