Made to Stick by Chip Heath & Dan Heath Summary
Overview of Made to Stick
Why do some ideas stick while others fade? "Made to Stick" reveals the six principles behind unforgettable messages, selling over two million copies across 33 languages. Guy Kawasaki calls it a must-read alongside "The Tipping Point" - discover how Nobel Prize winners and teachers make ideas irresistible.
Similar books to Made to Stick
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
Why Some Ideas Survive While Others Die
Picture a woman in a hotel bar, sipping her drink. Hours later, she wakes in a bathtub filled with ice, a crude surgical scar on her back, and a note: "Call 911. Your kidney has been stolen." This urban legend has circulated for decades, impossible to kill despite being completely false. Yet that crucial email you sent last week about the new office policy? Already forgotten. What makes a completely fabricated story more memorable than factual information people actually need? The answer lies not in truth, but in how ideas are crafted. Some messages are designed-whether intentionally or accidentally-to stick in our minds like burrs on clothing, while others slide off like water on glass. Understanding this difference transforms how we communicate everything from business strategies to life lessons.
The Six Elements That Make Ideas Unforgettable
The Curse That Kills Communication
Finding the Essential Core and Creating Surprise
Making Abstract Ideas Tangible and Believable
Touching Hearts and Inspiring Action Through Stories
The Power Within Reach
快速摘要模式 - 9分钟阅读或收听《Made to Stick》摘要
将《Made to Stick》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Made to Stick》精华：10条核心见解
将《Made to Stick》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Made to Stick》的启示 - 21分钟故事
通过生动的故事体验《Made to Stick》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Made to Stick》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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