
In "The Storytelling Edge," content strategists Snow and Lazauskas reveal why stories outperform facts in our brains. Endorsed by marketing guru Jay Baer as "transformative," this guide teaches the neuroscience of memorable narratives - a skill Scott Belsky calls "required reading for anyone in Marketing AND Sales."
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a ballot box. On one side, J.K. Rowling-a writer of children's books about wizards. On the other, Queen Elizabeth II-one of history's most powerful monarchs, ruler of nations, symbol of an empire. Who wins? When researchers asked 3,000 Americans, Rowling crushed it: 62.8% to 37.2%. Think about that for a moment. We'd rather trust someone who invented Hogwarts than someone who actually wore a crown. The reason? Stories create bonds that transcend titles, wealth, and even reality itself. When Amanda Palmer raised $1.2 million on Kickstarter, she wasn't selling music-she was selling a narrative people wanted to be part of. This is the essence of what makes storytelling not just powerful, but essential in how we connect, persuade, and lead.
将《The Storytelling Edge》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Storytelling Edge》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Storytelling Edge》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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