
In "The Story Factor," Annette Simmons reveals why stories outperform facts when influencing others. Named among "The 100 Best Business Books of All Time," it teaches what master communicators know - your story's power can transform boardroom dynamics and inspire action where data alone fails.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
In Jonesborough, Tennessee, an African American storyteller moved a racist farmer to tears through shared song and story-a moment that launched Annette Simmons on an eight-year journey to understand narrative's transformative power. In our data-saturated world, we've forgotten a fundamental truth: influence doesn't flow from information-it flows from stories. While facts bounce off resistant minds, stories slip past our psychological defenses and reshape how we see the world. This explains why some leaders instantly command attention despite modest credentials, while others with impressive qualifications struggle to be heard. Stories aren't just communication tools-they're the operating system of human influence, the emotional glue connecting us to one another. When listeners make your story their own, they reach your conclusions independently, creating genuine influence that requires minimal follow-up.
将《The Story Factor》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Story Factor》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Story Factor》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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免费获取《The Story Factor》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。