What is *Thinking in New Boxes* by Luc de Brabandere about?

*Thinking in New Boxes* challenges the overused "think outside the box" mantra by introducing a five-step framework for structured creativity. Authors Luc de Brabandere and Alan Iny argue that true innovation comes from defining new mental models ("boxes") rather than abandoning existing ones. The book emphasizes systematic doubt, exploration, and iterative refinement to drive business breakthroughs, illustrated by examples like BIC’s shift from pens to disposable products.

Who should read *Thinking in New Boxes*?

This book is essential for entrepreneurs, corporate strategists, and business leaders seeking to reinvent their industries or navigate disruption. It’s particularly valuable for those stuck in traditional frameworks, offering actionable exercises and case studies (e.g., BIC’s pivot to lighters) to spark innovative thinking.

Is *Thinking in New Boxes* worth reading?

Yes—the book combines theoretical rigor with practical tools, such as its five-step creativity process and scenario-planning techniques. While some critics note occasional repetitiveness, its actionable insights on redefining problems (e.g., shifting from "pen company" to "disposable products") make it a standout resource for sustained innovation.

What are the five steps in *Thinking in New Boxes*?

1. **Doubt everything**: Question assumptions. 2. **Probe possibilities**: Analyze trends and customer needs. 3. **Diverge**: Brainstorm absurd or unconventional ideas. 4. **Converge**: Select and refine the best concepts. 5. **Re-evaluate**: Continuously test and adapt strategies.

How does *Thinking in New Boxes* use the BIC case study?

BIC’s shift from pens to disposable lighters exemplifies "creating a new box." Instead of clinging to the "pen company" identity, executives redefined their focus on *disposability*, unlocking markets for lighters, razors, and phones. This case underscores the power of reframing core business assumptions.

What is the main criticism of *Thinking in New Boxes*?

Some readers find the book overly detailed, with repetitive explanations of its frameworks. However, supporters argue the depth helps internalize concepts like systemic doubt and strategic divergence.

How does *Thinking in New Boxes* compare to *Thinking, Fast and Slow*?

While Kahneman’s work explores cognitive biases, *Thinking in New Boxes* focuses on structured creativity. De Brabandere and Iny provide a business-oriented toolkit for rebuilding mental models, contrasted with Kahneman’s psychological analysis of decision-making.

Can *Thinking in New Boxes* help with digital transformation?

Yes—its emphasis on proactive scenario-building (e.g., anticipating tech disruptions) and redefining industry "boxes" aligns with digital adaptation. The book’s exercises help teams challenge legacy systems and identify AI-driven opportunities.

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Thinking in New Boxes

Luc de Brabandere

3.63 (477 Reviews)

Business Creativity Entrepreneurship

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Forget "thinking outside the box" - BCG innovation experts reveal why creating new mental models drives breakthrough creativity. Endorsed by Lockheed Martin's CTO and PepsiCo's CSO as "the pinnacle resource" for navigating uncertainty. What if your biggest limitation isn't your creativity, but your boxes?

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When you question first impressions and accept you can't always know the "right" answer, creativity flourishes.

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Thinking in New Boxes

Luc de Brabandere

3.63 (477 Reviews)

Business Creativity Entrepreneurship

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Автор

Часто Задаваемые Вопросы

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Развлекательно24мин

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When you question first impressions and accept you can't always know the "right" answer, creativity flourishes.

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Ключевые выводы

Beyond the Boundaries: Why Our Mental Models Matter

00:00

Imagine a dog continuing to jump over an invisible fence long after it's been removed. We humans do the same thing with our mental "boxes" - the frameworks we use to understand our complex world. These mental models help us make sense of reality, but they can also blind us to new possibilities when circumstances change. In today's accelerating world, the ability to "think in new boxes" has become the crucial differentiator between those who thrive and those who merely survive. Unlike the flawed advice to "think outside the box," this approach recognizes we can't think without boxes at all - we need mental models. The key is developing the skill to create fresh ones when needed. This revolutionary framework offers a systematic approach to achieving productive creativity that transforms how we interpret challenges and solve problems. It's not about abandoning structure - it's about consciously creating better structures when our existing ones no longer serve us.

The Double-Edged Sword of Mental Models

The Five Steps to Revolutionary Thinking

Breaking Through Mental Barriers

The Power of Radical Reimagining

Embracing the Creative Future

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Thinking in New Boxes by Luc de Brabandere Summary

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Similar books to Thinking in New Boxes

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Похожее

Ключевые выводы

Beyond the Boundaries: Why Our Mental Models Matter

The Double-Edged Sword of Mental Models

The Five Steps to Revolutionary Thinking

Breaking Through Mental Barriers

The Power of Radical Reimagining

Embracing the Creative Future

Режим Краткое резюме - Прочитайте или прослушайте краткое содержание Thinking in New Boxes за 9 минут

Режим Карточки - Топ-10 идей из Thinking in New Boxes кратко

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Скачать Thinking in New Boxes PDF

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Похожее

Ключевые выводы

Beyond the Boundaries: Why Our Mental Models Matter

The Double-Edged Sword of Mental Models

The Five Steps to Revolutionary Thinking

Breaking Through Mental Barriers

The Power of Radical Reimagining

Embracing the Creative Future