The Zero Marginal Cost Society by Jeremy Rifkin Summary
Overview of The Zero Marginal Cost Society
What if capitalism is engineering its own demise? Jeremy Rifkin's provocative thesis shows how near-zero marginal costs could create a post-capitalist era where goods become virtually free. Discussed at Google Talks, this economic paradox is reshaping how we view scarcity itself.
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Ключевые выводы
When Free Becomes the Future
Picture the moment when music became virtually free. Not through piracy alone, but through a fundamental shift in how we create, share, and consume. One day you're buying CDs for $15 each; the next, Spotify offers 70 million songs for the cost of a single album per month-or nothing at all. This wasn't just disruption. It was a preview of something far more profound: an economic transformation that's now spreading from pixels to power plants, from software to solar panels, from digital files to physical manufacturing. We're witnessing the early tremors of capitalism's most fundamental contradiction-the relentless drive for efficiency that's pushing the cost of production toward zero, threatening the very profit mechanism that sustains the system. When it costs nearly nothing to produce one more unit of almost anything, what happens to an economy built on scarcity and exchange? Here's the uncomfortable truth: capitalism is extraordinarily good at making itself obsolete. Every business seeks competitive advantage through efficiency and productivity gains, driving down the marginal cost-what it costs to produce one additional unit after covering fixed expenses. This race to the bottom has always existed, but something unprecedented is happening. Technology is pushing marginal costs so close to zero that entire industries can no longer sustain traditional profit models. The pattern emerged clearly in information goods. Once you've written software, recorded music, or created a digital course, reproducing it costs virtually nothing. A single server can deliver the same content to one person or one million with negligible difference in cost.
The Physical World Meets Zero Marginal Cost
The Infrastructure Revolution and Distributed Intelligence
Access Over Ownership and the Sharing Revolution
Manufacturing, Automation, and the End of Traditional Work
Trust, Reputation, and Social Capital in the New Economy
Navigating Existential Threats and Building the Future
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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