
The Necessary Revolution challenges our unsustainable economic model. Named "Strategist of the Century," Peter Senge reveals how businesses and nonprofits are partnering to create sustainable practices. What if the 2008 financial crisis wasn't just economic, but a wake-up call for our planet's survival?
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Picture Australia's reservoirs at one-quarter capacity. Imagine Sweden eliminating fossil fuels within fifteen years. Watch DuPont shift from petroleum to plants, Nike chase zero waste. These aren't random headlines-they're tremors signaling the collapse of what we might call the Industrial Age Bubble. For two centuries, we've lived inside a collective delusion: that we can endlessly extract, consume, and discard on a finite planet. Every bubble eventually pops. The signs are everywhere-climate chaos, vanishing resources, dying ecosystems. Consider the scale: Americans generate one ton of waste per person daily, with over 90% of raw materials becoming extraction waste before products even reach consumers. Globally, we pump 8 billion tons of carbon dioxide annually-5 billion more than Earth can absorb. One-fifth of humanity lacks clean drinking water. Over 70% of fisheries are chronically overfished. We've mastered the art of shifting responsibility to specialists, treating water, waste, and energy as "someone else's problems." Businesses lobby to preserve the status quo rather than innovate solutions. Yet scientists present us with the "80-20 Challenge": cut carbon emissions 80% within 20-30 years. This isn't about tweaking-it's about transformation.
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Создано выпускниками Колумбийского университета в Сан-Франциско

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