
Explore why we cheat, love, and judge through evolutionary psychology's lens. Praised by Steven Pinker as "fiercely intelligent," this NYT Best Book uses Darwin's life to reveal how natural selection shapes our morality - challenging everything you thought about human nature.
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Превратите знания в увлекательные, богатые примерами идеи
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Picture yourself at a dinner party, listening to a friend describe how they gave money to a homeless person. Notice how the story emphasizes their generosity, perhaps glosses over the amount, and conveniently omits that they'd just passed three other people without stopping. Now flip the script-when you tell stories about your own kindness, don't you do the same thing? We all do. And here's the unsettling truth: we're not consciously lying. We genuinely believe our edited versions of reality. Between 1963 and 1974, four biologists revolutionized our understanding of why we behave this way. Hamilton, Williams, Trivers, and Smith created a framework showing that our deepest motivations-love, friendship, morality itself-operate by hidden evolutionary logic we rarely perceive. Natural selection didn't just shape our bodies; it built our minds as sophisticated social machines designed to navigate a world of competing genetic interests. The most brilliant trick? It concealed this machinery from our conscious awareness, making us "splendid in our moral equipment, tragic in our propensity to misuse it, and pathetic in our constitutional ignorance of this misuse."
Разбейте ключевые идеи The Moral Animal на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из The Moral Animal быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в The Moral Animal через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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