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    The intention economy by Doc Searls Summary

    The intention economy
    Doc Searls
    3.71 (178 Reviews)
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    Overview of The intention economy

    In "The Intention Economy," Doc Searls reveals how consumers are seizing control from corporations. Named a Best Business Book by strategy+business, it's what Seth Godin calls "one of those books people will brag about having read" - a roadmap for business survival when customers take charge.

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    Free customers are more valuable than captive ones, and free markets require free customers.

    ”
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    Ключевые выводы

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    The Great Reversal: What If You Could Make Companies Compete for You?

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    Every time you search for flights, hotels, or insurance online, you're doing something absurd. You're visiting dozens of websites, entering the same information repeatedly, comparing prices manually, and hoping you haven't missed a better deal. Meanwhile, these companies already know who you are-they've been tracking your every click, building profiles, and trying to guess what you want. Here's the revolutionary question: What if you could simply announce "I need a flight from Boston to Seattle next Tuesday, willing to pay $300" and watch airlines compete to win your business? This isn't science fiction. It's the core vision of a movement that's quietly reshaping how we think about markets, privacy, and power. For decades, we've accepted that companies hunt customers. But what happens when customers become the hunters?

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    The City Versus the Corporation

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    Your Move: Reclaiming the Marketplace