
"Team Genius" dismantles the lone genius myth, revealing why teams of 72 people are three times more productive. Backed by science and praised by Booklist as "valuable for 21st-century management," it offers the counterintuitive truth: cognitive diversity - not talent alone - drives breakthrough innovation.
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When Apple introduced the iPhone in 2007, it wasn't Steve Jobs working alone in a garage - it was a carefully constructed team operating at peak performance. Jobs himself acknowledged this when he told "60 Minutes" that his business model was The Beatles: "Four guys that kept each other's negative tendencies in check." This insight from history's most celebrated "lone genius" reveals a profound truth: teams, not individuals, drive breakthrough innovation. In today's hypercompetitive environment, mastering team formation isn't just advantageous - it's essential for survival. The digital revolution is accelerating at a pace few truly comprehend, creating an almost infinite number of connections as billions more people and devices join the internet. In this environment, the ability to form and maintain genius teams becomes the true differentiator between organizations that thrive and those that merely survive.
Разбейте ключевые идеи Team Genius на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Team Genius быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Team Genius через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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