
Discover Covey's posthumous masterpiece revealing why true success comes from character, not fame or fortune. Endorsed by Nobel laureate Muhammad Yunus and former PepsiCo CEO Indra Nooyi, these 12 levers transform your life's foundation: "You cannot deliver value without values."
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What if everything you've been taught about success is backward? While most of us chase recognition, wealth, and status, Stephen Covey reveals a profound truth: these are merely shadows of real achievement. True greatness doesn't come from what others think of you but from who you truly are. Primary greatness-built on character, contribution, and principle-creates lasting impact, while secondary greatness-focused on image, popularity, and position-eventually crumbles. This distinction isn't just philosophical; it's the difference between a life of fulfillment and one of constant insecurity. As we navigate a world obsessed with appearances, Covey's insights offer a revolutionary alternative: success from the inside out.
Разбейте ключевые идеи Primary Greatness на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Primary Greatness быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Primary Greatness через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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