
Master presentation coach Jerry Weissman distills 80 unforgettable lessons from MLK to Obama in this game-changing guide. Having helped executives raise billions with these techniques, Weissman reveals why the right story, told right, transforms audiences from skeptical to spellbound. Your career's secret weapon awaits.
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Have you ever wondered why some speakers captivate while others put us to sleep? When Jerry Weissman began coaching Silicon Valley executives in the late 1980s, he transformed the art of business communication. His techniques helped Cisco Systems raise an unprecedented $224 million in their IPO roadshow, cementing his reputation as the presentation guru. Since then, his methodologies have raised billions in financing and closed countless deals across industries. What makes Weissman's approach revolutionary is his insistence on active implementation rather than passive learning. As Confucius wisely noted: "I hear and I forget. I see and I remember. I do and I understand." This philosophy permeates "Presentations in Action," which distills decades of coaching experience into actionable wisdom that has influenced presentation styles worldwide. The most powerful presentations aren't about performance-they're about connection. When we understand the fundamental principles of human communication, we can craft messages that resonate deeply with audiences of any size, in any setting. The skills that make presentations effective aren't mysterious talents reserved for the charismatic few-they're learnable techniques based on how humans naturally process and respond to information. **Key takeaway:** Effective presentation skills aren't optional in today's business environment-they're essential currency for anyone looking to persuade, inform, or inspire others.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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