Presentation Advantage by Kory Kogon & Breck England & Julie Schmidt Summary
Overview of Presentation Advantage
Master the art of persuasive presentations with Kory Kogon's transformative guide, adopted by Fortune 100 companies worldwide. Featured on TODAY and endorsed by corporate giants like Deloitte, this neuroscience-backed approach turns communication anxiety into your competitive advantage. Ready to captivate any audience?
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Ключевые выводы
The Art of Persuasion in an Eight-Second World
In today's digital landscape, the average human attention span has shrunk to just eight seconds-shorter than a goldfish's. This reality transforms effective communication from a nice-to-have skill into the ultimate professional superpower. Whether you're pitching to investors, leading a team meeting, or convincing your family about vacation plans, your ability to captivate an audience determines your impact. Warren Buffett wasn't exaggerating when he claimed that mastering public speaking could increase a person's professional value by 50 percent overnight. As communication becomes the currency of success in our knowledge economy, those who can effectively convey their message gain what Kogon, England, and Schmidt aptly call "the presentation advantage." This isn't just about formal presentations-it's about every interaction where your ideas need to resonate, where you need to win hearts and minds.
The Triangle of Connection: Message, Self, Audience
From Bullet Points to Stories: The Power of Narrative
Visual Impact: Making Your Message Unforgettable
Delivering with Presence: The Human Connection
Mastering Difficult Moments: Questions and Challenging Audiences
The Competitive Edge: Communication as Transformation
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Создано выпускниками Колумбийского университета в Сан-Франциско
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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