
"Power Play" unveils Tesla's electrifying journey through near-death experiences and Elon Musk's controversial leadership. Hailed as "a business thriller for real" by AP, this Wall Street Journal bestseller reveals the thin line between madness and genius that transformed an entire industry.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
March 2016. A man in black stands before a crowd, collar turned up, about to reveal a car that doesn't exist yet. Within days, half a million people will place deposits on this phantom vehicle-a number that eclipses Toyota's entire annual Camry sales in America. But here's what the cheering crowd doesn't know: Tesla is hemorrhaging $500 million every quarter, with enough cash to survive only until late 2016. This is the Model 3 unveiling, and it represents either the greatest triumph or the most spectacular failure in automotive history. What makes someone bet everything on a dream when the math says you should quit? This is the story of how a scrappy electric car company took on a century-old industry and won-not through careful planning, but through sheer audacity and a willingness to burn down everything conventional wisdom held sacred.
Разбейте ключевые идеи Power Play на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Power Play быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Power Play через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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