Newsjacking by David Meerman Scott Summary
Overview of Newsjacking
Newsjacking: the 76-page marketing revolution that transformed PR strategy. David Meerman Scott's concise guide teaches businesses to hijack breaking news for instant visibility - a technique that helped Wynn Resorts generate headlines by banning Paris Hilton. What headline could you own tomorrow?
Similar books to Newsjacking
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Ключевые выводы
When Timing Becomes Your Greatest Marketing Asset
What if the most powerful PR strategy didn't cost a single dollar in advertising? When 33 Chilean miners emerged from 69 days underground in 2010, viewers worldwide noticed something unexpected: every single miner wore Oakley sunglasses. This simple act of providing rescue glasses generated an estimated $41 million in media exposure. Around the same time, Rick Perry announced his presidential candidacy from South Carolina during Iowa's Ames Straw Poll, appearing in over 8,000 news stories without ever stepping foot in Iowa. These moments weren't lucky accidents-they were masterful examples of newsjacking, the art of inserting yourself into breaking news to capture massive media attention. In our hyperconnected world where news breaks every second and journalists scramble to fill the "why" behind every headline, understanding how to ride these waves has become essential for anyone seeking visibility.
The Death of Traditional PR and Birth of Real-Time Opportunity
Solving the Journalist's Second Paragraph Problem
Building Your Always-On News Radar System
From Media Mentions to Million-Dollar Deals
Navigating Ethics Without Sacrificing Speed
Your Real-Time Communication Revolution Starts Now
Режим Краткое резюме - Прочитайте или прослушайте краткое содержание Newsjacking за 9 минут
Разбейте ключевые идеи Newsjacking на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Режим Карточки - Топ-10 идей из Newsjacking кратко
Выделите из Newsjacking быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.
Режим Развлекательно - Уроки из Newsjacking в 22-минутных историях
Погрузитесь в Newsjacking через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Режим Персонализация - Прочитайте или прослушайте краткое содержание Newsjacking за 0 минут
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Получите резюме книги «Newsjacking» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.