Jab, Jab, Jab, Right Hook book cover

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Summary

Jab, Jab, Jab, Right Hook
Gary Vaynerchuk
3.95 (9091 Reviews)
Business
Entrepreneurship
Communication skill
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of Jab, Jab, Jab, Right Hook

In "Jab, Jab, Jab, Right Hook," marketing maverick Gary Vaynerchuk reveals why brands must deliver value before selling. This NYT bestseller transformed social media strategy for a generation. Even Ellen featured him - because who else could make "storytelling in a noisy world" utterly unmissable?

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Ключевые выводы

1

The Social Media Knockout: Your Brand's Digital Fight Card

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Social media has transformed from novelty to necessity, with people now hypnotically engaged with their devices everywhere you look. With 325 million mobile subscriptions in America and nearly half of users on social platforms, we're witnessing a fundamental shift in human behavior. Social media has become as addictive as crack-immediately gratifying and deeply habit-forming. This addiction is transforming how consumers want to interact with brands, even when they're not actively scrolling. Most businesses haven't adapted to this new reality. While they've established social media presences, they're still not executing properly. Many invest only 1% of ad budgets in mobile despite consumers spending 10% of their time there. Worse, they lazily repurpose content across platforms without respecting each platform's unique language-like tourists who haven't bothered to learn the local dialect. Smart entrepreneurs approach new platforms with curiosity and respect, asking "How can I do better?" rather than dismissing them. Like boxers studying opponents' every move, great marketers analyze platforms intensely, observe audience reactions, test different approaches, and use analytics to refine their strategy.

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Jab, Jab, Jab, Right Hook: The Winning Rhythm

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Facebook: The Digital Neighborhood

4

Twitter: The Real-Time Cocktail Party

5

Visual Platforms: Pinterest and Instagram

6

Emerging Platforms: Always Be Exploring

7

The Knockout Combination: Content, Context, and Effort

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