
Discover why McKinsey leaders embrace Buckingham's revolutionary "wyrd" concept - the ancient Norse secret to finding joy in work. Amid global burnout, this 2022 guide offers counterintuitive strategies that transform careers by prioritizing passion over conventional paths.
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What if the key to a fulfilling career isn't finding the perfect job title, but discovering what you truly love? Marcus Buckingham's groundbreaking research reveals a troubling reality: despite unprecedented prosperity, we're experiencing an epidemic of disconnection. High-achieving students break down when asked about their authentic selves. Less than 16% of employees feel fully engaged at work. Even outwardly successful people often wear what Buckingham calls a "happiness mask" while feeling empty inside. This isn't just personal suffering - it's a systemic failure. Our institutions actively distract us from our unique loves, treating us as empty vessels to be filled with standardized skills. Yet the path to fulfillment lies in rediscovering what naturally captures our attention and brings us joy - what the ancient Norse called our "Wyrd," the distinct pattern of loves unique to each individual.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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