
In "How to Talk About Climate Change," Rebecca Huntley brilliantly shifts focus from scientific data to emotional connections, revealing why conversations fail and how to make them work. Her psychology-based approach has transformed advocacy strategies worldwide - proving climate communication isn't about facts, but feelings.
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Picture a room full of scientists presenting increasingly alarming climate data to a skeptical audience. Charts climb upward. Graphs turn red. Ice sheets vanish on animated slides. Yet in the back row, arms stay crossed. Eyes glaze over. Minds remain unchanged. This scene plays out daily across the world, revealing a troubling truth: we don't have a knowledge problem about climate change-we have a conversation problem. The science has been settled for decades. Temperatures are rising. Ecosystems are collapsing. Time is running out. Yet despite overwhelming evidence, most of us still struggle to talk about climate change with the people who matter most-our families, neighbors, and communities. The gap between what we know and what we do isn't about missing information. It's about missing the emotional connection that transforms abstract data into urgent action. Our minds weren't designed for climate change. Evolution shaped our threat-detection systems to respond to immediate dangers-the rustling in the bushes, the snake underfoot, the stranger approaching at night. Climate change violates every rule our brains use to identify serious threats. It's invisible, gradual, global, and uncertain. There's no face to fear, no moment of sudden danger, no clear villain to fight. This psychological distance makes climate change feel like someone else's problem, happening somewhere else, at some other time.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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