What is *Four Seconds* by Peter Bregman about?

*Four Seconds* by Peter Bregman teaches readers to replace counter-productive habits with intentional actions by pausing for four seconds—the time it takes to take a deep breath. The book focuses on improving mental reactions, workplace efficiency, and relationships through strategies like strategic disengagement, prioritizing tasks, and reframing criticism. Bregman uses real-world anecdotes to illustrate how micro-pauses can transform stress into productivity.

Who should read *Four Seconds*?

This book is ideal for professionals, leaders, and anyone struggling with stress, overcommitment, or ineffective communication. It’s particularly valuable for those seeking actionable methods to break cycles of multitasking, emotional reactivity, and burnout. Bregman’s advice resonates with individuals aiming to balance personal and professional goals.

Is *Four Seconds* by Peter Bregman worth reading?

Yes, *Four Seconds* offers practical, bite-sized strategies for habit change backed by relatable examples. While some concepts are commonsense (e.g., “pause before reacting”), Bregman’s structured approach to replacing knee-jerk behaviors with intentional actions makes it a useful guide for improving decision-making and reducing stress.

What are the main concepts in *Four Seconds*?

Key ideas include: - **Strategic disengagement**: Temporarily stepping back to regain focus. - **Listening over arguing**: Prioritizing understanding to resolve conflicts. - **Saying no firmly**: Protecting priorities to avoid overcommitment. - **Environment over willpower**: Structuring surroundings to support good habits.

How does the four-second pause work in the book?

The four-second pause involves taking a deep breath to interrupt automatic reactions, creating space to choose intentional responses. For example, instead of defensively rebutting criticism, this pause lets readers process feedback calmly. Bregman argues this micro-moment reduces stress and improves outcomes in conversations and tasks.

What strategies does Bregman suggest for better communication?

Bregman emphasizes: - **Focusing on content, not delivery**: Ignoring tone to grasp the core message. - **Asking clarifying questions**: Avoiding assumptions during conflicts. - **Expressing appreciation**: Strengthening relationships through gratitude.

How can *Four Seconds* help with workplace stress?

The book advises against multitasking and overpacking schedules. Instead, Bregman encourages “single-tasking,” setting clear boundaries, and using the four-second rule to respond thoughtfully to emails or meetings. These tactics aim to reduce overwhelm and enhance productivity.

What are key quotes from *Four Seconds* and their meanings?

- **“The quicker you let go, the sooner you can move forward”**: Releasing grudges or outdated habits accelerates growth. - **“Listen to the *what*, not the *how*”**: Prioritizing message content over delivery diffuses tension. Both quotes underscore the book’s theme of intentional action.

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Питер Брегман

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Глава 1

Four Seconds: The Pause That Changes Everything

Have you ever watched someone spit out gum, only to have it bounce off a tree and stick to their own shoe? This perfectly illustrates how our actions often backfire against our own interests. The things we want most-fulfilling relationships, meaningful accomplishments, success at work-are surprisingly straightforward to achieve. Yet our knee-jerk reactions frequently undermine us. When overwhelmed, we work longer hours and multitask more, increasing our stress. We say things to impress others but prompt rejection instead. Peter Bregman's "Four Seconds" has become a sensation among executives and leadership coaches for its simple yet profound premise: the solution requires just four seconds-the time it takes to take a single breath. That brief pause is enough to interrupt our counter-productive habits and make small but powerful shifts that transform our effectiveness. Endorsed by Daniel Pink and featured in Forbes' "Top 10 Most Influential Business Books," this bestseller shows how tiny moments of mindfulness can completely reshape our relationships, work, and life.

Глава 2

The Power of the Four-Second Pause

Arriving late to dinner with my wife Eleanor, I immediately tried to explain why I was delayed. Instead of smoothing things over, my explanation only made her angrier, triggering a downward spiral that ruined our evening. What could I have done differently? Taking just four seconds-enough for a deep breath-would have allowed me to resist explaining my tardiness and instead acknowledge her experience: "I'm sorry I'm late. You've been sitting here for thirty minutes, and that's frustrating." This approach is counterintuitive. My gut reaction is to justify myself, which makes me feel better but makes Eleanor feel worse by suggesting whatever kept me was more important than she is. By acknowledging how my lateness affects her instead, I show I see her, and our evening is saved. The power of this four-second pause lies in its ability to create space between stimulus and response. Every morning, I sit cross-legged on a cushion, close my eyes, and breathe for twenty minutes. People say the hardest part about meditating is finding time to do nothing. But meditation makes you more productive by increasing your capacity to resist distracting urges. When I meditate, my mind empties completely-for about four seconds. That's how long one breath takes. Then thoughts flood in: an itch I want to scratch, book ideas I want to write down, calls I need to make. The key is that while I wanted to act on these thoughts, I didn't. Instead, I returned my attention to my breath. Research shows resisting urges improves relationships, increases dependability, and raises performance. When you resist impulses, you make better decisions, communicate more thoughtfully, and consider outcomes before acting. This resistance is probably the single most important skill for growth and development. Four seconds is all it takes to stop a counter-productive reaction and make an intentional choice. Meditation teaches us that temptation is merely a suggestion-we remain in control. It gives us practice having power over urges so we can choose which to follow and which to let pass. To start meditating: sit with a straight back, set a timer, close your eyes, and focus on your breath. When thoughts arise, notice them and return to your breath. Try it today for five minutes. And if you don't have five minutes? Try it for four seconds-one breath in, one breath out-powerful enough to replace a poor decision with a smarter one.

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Глава 3

Rethinking Goals for Better Results

Goals can be dangerous. The Harvard Business School paper "Goals Gone Wild" showed how goals can lead to systematic harm through examples like Sears auto-repair staff overcharging customers to meet productivity targets of $147 per hour, and Ford's Pinto causing 53 deaths because workers skipped safety checks while pursuing Lee Iacocca's "under 2,000 pounds and under $2,000" goal. Even the Jets quarterback Ken O'Brien, penalized for interceptions, simply threw fewer passes overall, hurting his performance. The problem is that specific, measurable, time-bound goals-exactly what we're taught to create-often drive narrow focus that leads to cheating or myopia. Instead of goals, consider identifying areas of focus. A goal defines an outcome; an area of focus establishes activities you want to spend time doing. A goal points to a future result; an area of focus settles you into the present path. Areas of focus tap into intrinsic motivation, reduce the temptation to cheat, leave possibilities open, and encourage collaboration-all while moving forward on what matters. Simply identify up to five things you want to spend your time doing and do them, resisting the urge to fixate on outcomes. This distinction matters in other areas too. When my friend Byron emailed about struggling to work out regularly, he thought his problem was motivation. But that wasn't it-he clearly cared about getting fit or he wouldn't have reached out. His real challenge was follow-through. Motivation lives in the mind; follow-through lives in practice. With follow-through, it's actually the mind that sabotages us with thoughts like "I'm tired" or "I don't have time" or "Maybe I'll skip today." The solution? Stop thinking. Make very specific decisions-"I will work out tomorrow at 6:00 AM" or "I will meditate for fifteen minutes as soon as I wake up"-and then ignore the sabotaging conversation in your head when it starts. Don't argue with yourself. You're smarter than your mind. Like a golf pro once advised me about others' swing advice: listen politely, thank them, and then completely ignore it and do exactly what you've decided to do.

Глава 4

The Art of Doing Nothing

For over a year, I suffered from tendonitis in my elbow, trying everything to fix it-ibuprofen, cortisone injections, physical therapy, ultrasound, braces, exercises, ice, acupuncture, massage, and even an experimental platelet-rich plasma injection that only made things worse. When I complained to my brother Bertie (also my doctor) that nothing had helped, he suggested exactly that: nothing. He advised me to stop all treatments for six months, suggesting my attempts to fix the problem might be aggravating it. Though skeptical, I followed his advice, and within months, my pain disappeared. Sometimes doing nothing is precisely what's needed. We have a penchant for being proactive, attacking problems aggressively. But consider how much time, effort, and money we spend solving problems that can't be fixed that way. Americans spend billions on cold remedies that don't actually cure colds. Studies show business incentives don't significantly impact startup rates. Even interpersonal conflicts sometimes resolve themselves better when left alone. This doesn't mean we should never address problems directly-discussing "undiscussables" can work wonders. But sometimes the best strategy is to do nothing, especially when multiple solutions have been tried without success or when data suggests no reliable solution exists. As Anton Chekhov wrote, "When many cures are offered for a disease, it means the disease is not curable." Years later, my elbow remains pain-free-a testament to the power of doing nothing. This principle applies to creative work too. When preparing for my first TEDx Talk, I was overwhelmed by the pressure to create something perfect. Despite reaching version 25 of my speech, I remained dissatisfied. I cleared my schedule for two weeks to focus entirely on the talk-a big mistake. Two things ultimately helped me break through this paralysis. First, I ran out of time. As my deadline approached, my productivity surged. If you want to get something done, become a busy person. Don't empty your schedule; fill it. The busier you are, the less time you have to get in your own way. Second, I changed my expectations. My wife Eleanor left me a note reminding me that the speech might not be great, and that would be fine. This shifted something in me. I stopped trying to be funny, smart, or clever. Instead, I set an achievable goal: talk about one meaningful thing simply and passionately. Life is a process where the steady production of many adequate moments over time makes a bigger difference than one stellar moment. To accomplish important work without losing your mind, stop aiming for perfection and race through the next phase. Spending less time might actually make it better.

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Глава 5

Managing Expectations vs. Changing Reality

My friend Rob, normally unflappable when handling the stresses of real estate development, became frustrated while sailing in the Bahamas because his cell phone wasn't working for an important call. This illustrates the underlying cause of most stress: the gap between what we expect to happen and what actually happens. Our expectations keep rising, especially due to technological improvements. As comedian Louis C.K. observed about a man getting angry when airplane Wi-Fi stopped working: "How quickly the world owes him something he knew existed only ten seconds ago." When faced with the stress of unmet expectations, you have two choices: change reality or change your expectations. While changing reality sometimes works (helping an underperforming employee improve or firing them), it's often difficult or impossible. Trying to change reality frequently creates more stress than it relieves. The better strategy is usually to change your expectations-get used to not getting what you want. If that's too difficult, gain perspective by imagining a scale from one to ten, with ten being the worst possible reality like living in a war zone. Most of what stresses us falls in the one-to-two range. Rob's stress diminished when he learned there was a cell outage throughout the Bahamas-nothing he could do about it. With perspective, he realized missing that call was no more than a one on the scale, allowing his sailing trip to become a real vacation. This approach can be enhanced through rituals. Watching The Last Samurai for the second time, I was struck not by the fight scenes but by a samurai drinking tea-moving deliberately, singularly focused on contemplating, pouring, sipping, tasting, and swallowing. This ritual was the source of the samurai's strength as a warrior, cultivating patience, precision, attention to subtlety, concentration, and reverence for the moment. The power of ritual is profound yet underappreciated in our time-starved culture. Religions understand ritual's power, offering blessings for everyday moments. But ritual doesn't have to be religious-it's simply about paying attention, stopping to notice what you're about to do or have just done. Imagine starting meetings by acknowledging collaboration, beginning performance reviews with thoughts on open communication, or pausing before work to honor what we're about to do. You can start privately-sitting at your desk, pausing before booting up your computer, taking a deep breath. Each pause elevates activities, bringing more focus, pleasure, and respect to our work and relationships.

Глава 6

The Power of Preparation and Reset

During a three-week kayak expedition in Alaska's Prince William Sound with my wife Eleanor, we prepared meticulously before each day. In those freezing waters with only 4-5 minutes survival time, we packed everything in waterproof bags, kept essentials accessible, and asked ourselves: "If we died today, what mistake would Sea Kayaker magazine get us for?" I'd studied accident reports in Sea Kayaker-people who paddled in bad weather to make meetings, didn't waterproof gear on the last day, or were surprised by winds and currents. Each morning before pushing off, I'd stand thinking about our plan, the weather, our gear, pullout points, skills, and potential challenges. Years later, from my office chair, I still believe this is the right approach to each day. In our rush to accomplish more, we often jump into conversations, meetings, or projects unprepared. We treat preparation time as disposable, leading to mistakes and wasted time. The questions are different now, but the principle remains: Are you prepared for this day? Have you anticipated risks? Is your plan bringing you closer to what you really want? When things do go wrong, we need a reset strategy. When my wireless connection stopped working, I first saw it as a blessing-the distraction was gone, and I finished my article in record time. But then I needed to send it. I tried everything: yelling at the router, rebooting, changing settings, turning it on and off. Nothing worked. Finally, I unplugged everything and waited one minute. In that brief pause, something unexpected happened-my frustration dissolved. I wasn't angry anymore or ready to throw away my electronics. I felt oddly refreshed. When I plugged everything back in, I was ready to speak softly to my router instead of yelling. This unplug-and-wait strategy works beyond technology. During a difficult phone conversation with Eleanor, our call dropped. When we reconnected a minute later, our tone had changed completely-we were softer, more attentive, better listeners. Unplugging seems passive, but it restores us to our factory-default settings: generous, openhearted, creative, connected, and hopeful. In a stalled meeting? Take a break. Stuck on writing? Walk around. Fighting with your kids? Give yourself a time-out. That magic minute of doing nothing can change everything.

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Глава 7

From Performance to Experience

The night before our wedding, Eleanor and I stood awkwardly during the rehearsal without our rabbi or cantor. Our friend Sue Anne, a Methodist minister, stepped in to help. Afterward, she gave us advice I've never forgotten: "Tomorrow hundreds of people will be watching you on the most important day of your life. Try to remember this: It's not a performance; it's an experience." This is harder than it sounds because life often feels like a performance. We're graded, reviewed, paid for results, and constantly wonder "How'd that go?" But living life as a performance creates stress and ironically leads to mediocre results. The best performers are lifelong learners who constantly try new things, which means performing poorly much of the time. If you view life as a performance, failures become too painful to risk experimenting. But see life as an experience, and failures become valuable parts of that experience. The difference is in your mindset. Are you trying to impress others and win approval? That's performing. Are you exploring what something feels like and learning regardless of outcome? That's experiencing. When performing, success is fleeting-as soon as you achieve one milestone, you ask "What's next?" When experiencing, it's about the moment itself, motivated by internal measures rather than external validation. One practice that helps shift from performance to experience is completing this sentence several times daily: "This is what it feels like to..." Whether experiencing praise, love, embarrassment, or appreciation, this simple exercise drops you into the moment and releases your focus on outcomes. There are no bad feelings; they all enrich life. This experiential approach is especially valuable in our increasingly distracted world. On a hectic business trip to Florence, I was booked into the Four Seasons-two Renaissance palaces separated by an eleven-acre garden. Initially annoyed that my room required a long walk through the garden, I soon found myself slowing down with each crossing. That garden walk became transformative as my mind wandered, making connections and developing ideas. In our productivity-obsessed world, we're losing our metaphorical gardens. I recently had lunch with Rajip, CTO of a large investment bank, who returned to 138 new emails after our hour together. "I have no time to think," he complained-possibly the six scariest words a leader can utter, yet so commonplace we're no longer frightened by them. Our productivity has become the problem. We rarely analyze experiences thoughtfully or contemplate others' views carefully. Often only forced disruptions-illness, job loss, death-compel us to stop and reflect. But we can create our own positive disruptions through daily "garden walks."

Глава 8

Building Meaningful Connections

When Susan Harrison, my mother-in-law, died after battling cancer, they needed a church seating 600 people for her funeral-and still many stood in the back. Though not famous, Susan had founded a soup kitchen and the Savannah Homeless Authority, becoming Georgia's first ordained woman deacon. What drew people to her wasn't accomplishments or connections-Susan was simply a really good friend. Being a good friend requires giving without losing yourself, supporting others' personalities while maintaining your own, and caring about people you might disagree with. In our competitive work environments, many believe friendships are unnecessary or even counterproductive. Reality TV contestants frequently declare, "I'm not here to make friends!" But research contradicts this approach. Studies show that spending money on others makes us happier than spending on ourselves, and having a best friend at work strongly predicts success. According to Gallup, 56% of people with a best friend at work are engaged and productive, versus only 8% of those without. Another study revealed that high school friendships predicted increased adult wages-approximately 2% per person who considered you a close friend. As Susan advised in her final days: "Surround yourself with a loving community." We really are here to make friends. Building these connections requires authenticity. At the South By Southwest conference, I found myself feeling awkward and alone after completing my panel and book signing. Without my professional role, I felt unsure of my identity-my sense of self was dangerously tied to my accomplishments. This explains why people quickly define themselves by roles and status when meeting someone new. I realized I wasn't doing this because others needed that information-I needed it to know myself. Once I understood my discomfort, I resisted dropping names or mentioning my accomplishments. Instead, I paid attention to what it felt like to be present without a defined role. Though initially uncomfortable, I began to relax. Surprisingly, people started approaching me naturally. These connections were more genuine because they met me as Peter, not as a writer or consultant. I discovered that people invest in you first, then your plan. When you trust yourself enough to be vulnerable and authentic, others will trust you because they truly know you. At conferences and in life, meaningful connections happen when we allow ourselves to be seen as who we are, not just what we do.

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Глава 9

The Art of Productive Communication

When my wife and I returned home to find our babysitter Leslie in tears over a breakup text, my immediate reaction was anger at the boyfriend's cruel method. But my wife Eleanor's response revealed a common communication mistake: confusing the package with the message. We often get so distracted by the inappropriate way someone communicates that we miss what they're actually saying. This tendency plagues our productivity, as my friend Malcolm discovered when he became paralyzed by office email politics, spending half his time crafting perfect messages. The reality is we're all clumsy communicators. When receiving a potentially upsetting message, I suggest a four-step process: Notice your negative emotional response, Pause and take a breath, Interpret what the person was trying to convey, and Respond using a different medium than what upset you. By assuming clumsiness rather than malice, Leslie was able to look beyond the text message format and understand Ned's actual feelings. Their subsequent conversation led to reconnection-a gift she almost discarded because of its ugly wrapping. Another communication trap is arguing. After receiving a parking ticket near a bus stop and futilely arguing with the officer, I realized a profound truth: arguing is always a losing move. When we argue, we don't truly listen-we just prepare counterpoints or make things personal. The predictable outcome of arguing is that both sides become more entrenched in their positions, relationships deteriorate, and time is wasted. The solution? Stop arguing completely. If someone tries to draw you in, change the subject or politely decline. If already engaged, deploy the surprise weapon: genuine listening. When people feel heard, they relax and become more receptive to your perspective. Setting clear boundaries without argument (as a woman in line did with a bully) proves more effective than confrontation. When you have a strong reaction to someone, take a deep breath and ask yourself two questions: "What's going on for the other person?" and "What can I do or say that will help them?" Whether dealing with an underperforming employee or a team member considering leaving, responding from their perspective rather than your emotional reaction leads to better outcomes. Meeting people where they are doesn't just help them-sometimes it helps you too.

Глава 10

Leadership That Makes a Difference

Learning isn't about being in balance; it's about recovering balance. When teaching my four-year-old daughter to ride a bike, I realized I was getting in her way by catching her at the slightest tip. I needed to let her fall closer to the ground so she could learn to catch herself. This is the central challenge of management-finding the sweet spot between micromanagement and neglect. When an employee's work doesn't meet expectations, we must gauge the circumstances: What's the risk? Will mistakes destroy their reputation or provide effective learning? By resisting our natural tendency to rescue and instead asking what it will take for employees to recover themselves, we help them grow. Barbara, a talented technologist, was repeatedly passed over for promotion despite being told to act "more senior." Her initial strategy-promoting herself and her department's accomplishments-backfired. Senior leaders don't seek visibility for themselves; they create it for others. The trick to becoming a senior leader is to act like you already are one. Barbara changed her approach: she promoted others, sought opportunities for her best people in other departments, and shifted from advocating for her team to thinking about what was best for the entire company. Rather than keeping star performers, she helped them find growth opportunities elsewhere. Instead of showcasing her knowledge, she asked questions and explored others' perspectives. By acting wise, she became wise, and in the next round, she was promoted to managing director. At Sundance Film Festival, I encountered both an actor and a writer each claiming their role was most crucial to a film's success. This mirrors workplace debates about who deserves credit for successful products or services. Looking at Oscar nominees reveals the truth: Best Picture nominees are always nominated in multiple other categories-directing, acting, screenplay, and numerous technical awards. Great achievements never come from a single person or team. The most effective leaders understand this deeply and practice both confidence (knowing they add value) and manifest humility (recognizing the immense value added by those around them). I ordered a bagel with salmon on both sides so my friend and I could share it. When the waiter brought it with salmon on only one half, he took it back to the kitchen. The second attempt was still wrong-salmon on half of each side. David, the waiter, blamed the chef rather than taking responsibility. The restaurant was nearly empty, yet David chose not to confront the chef about the mistake, fearing damage to their relationship. This illustrates how we often work in silos, viewing our jobs as separate from others. But from a customer's perspective, there are no silos-only collective responsibility. Overcoming this destructive tendency requires courage to take responsibility for colleagues' work and commit to excellence of the whole, not just our individual piece.

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Глава 11

Creating Sustainable Change

When a professional services firm with high turnover and unhappy employees asked me how to change people's behavior, I told them the answer was stories. Most change efforts fail because we rely on ineffective methods: telling people what to do, offering rewards, sending communications, or punishing non-compliance. Instead, I pointed to research by Leann Lipps Birch showing that children who hated peas would start eating them when seated with pea-loving peers. The firm's current stories-like making an employee work on her wedding day-were reinforcing the culture they wanted to change. To create change, do two things: perform dramatic story-worthy actions that represent the desired change, then let others tell stories about it; and find others already modeling the desired behavior, then tell stories about them. Whether you want people to move faster, communicate better, or be happier at work, stories create the peer pressure that drives behavioral change. We live by stories-we tell them, repeat them, and act in accordance with them. When I suggested to my friend Jori, who lost eighty pounds, that weight loss depends on withstanding hunger discomfort, he corrected me: "You don't know what my hunger is like. It's painful. Withstanding it might work for a week or two, but not long-term." He was right-discipline, willpower, and self-control are unsustainable. Jori succeeded through Lap-Band surgery, which physically constricted his stomach, making him feel full sooner. Similarly, my own weight loss worked only when I eliminated refined sugar from my home or used a meal-delivery service with portioned meals. The lesson applies beyond weight loss: a client's employee improved communication only while using a daily question checklist, reverting to old habits when the structure was removed. To accomplish important priorities, don't rely on willpower-restructure your environment. Identify five focus areas for the year (spending 95% of your time there), schedule important tasks into calendar slots, and create accountability with others by sharing your plan, which deepens your commitment and ensures follow-through. Change doesn't have to be permanent to be valuable. When my high school friends teased me about being vegan "again," it made me question whether I was a failure for not sustaining my previous attempt. But as I realized-and as I'd advised a CEO whose team worried about their organizational restructuring becoming "unwieldy" at $900 million-solutions don't have to work forever; they just need to work for now. Our yearning for panaceas is misguided because nothing is perfect or permanent. Seeing solutions as temporary yields surprising benefits: they become easier to commit to, faster to implement, more inviting to others, less expensive, and easier to let go when they stop working. The key is distinguishing between commitment to outcomes (like health or sobriety) and commitment to the tools used to achieve them. Set times to reassess rather than constantly second-guessing yourself. Some strategies in Four Seconds will work for you now, others later. Remember to pause, breathe, and make deliberate choices. My veganism might be fleeting-a coping mechanism when I feel overwhelmed-but other things, like my dinner tradition with old friends, will endure.

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Ключевые темы в Правило четырех секунд

impulse control
intentional communication
mindful pausing
process over goals
behavioral follow-through

Цитаты из Правило четырех секунд

Our knee-jerk reactions frequently undermine us.
Meditation teaches us that temptation is merely a suggestion-we remain in control.
Motivation lives in the mind; follow-through lives in practice.
If you want to get something done, become a busy person.

Персонажи в Правило четырех секунд

Peter BregmanAuthor, leadership coach, and primary narrator
EleanorPeter Bregman's wife
Lee IacoccaFormer Ford executive who set the Pinto goals
Ken O'BrienFormer Jets quarterback used as a case study
ByronA friend of the author struggling with follow-through

Об авторе

Питер Брегман, генеральный директор Bregman Partners и автор бестселлера «Четыре секунды: все, что вам нужно, чтобы заменить контрпродуктивные привычки на те, которые действительно работают», является ведущим авторитетом в вопросах лидерства, продуктивности и изменения поведения. Будучи автором бестселлеров Wall Street Journal и коучем руководителей высшего звена №1 в мире, Брегман сочетает более чем 30-летний опыт консультирования генеральных директоров компаний из списка Fortune 500, таких как Goldman Sachs, Nike и ЮНИСЕФ, с практическими инструментами для личностного роста.

Его работа сосредоточена на практических стратегиях преодоления самосаботажа, улучшения процесса принятия решений и достижения измеримых результатов — темах, отраженных в научно обоснованном подходе к трансформации привычек в книге «Четыре секунды».

Влиятельная платформа Брегмана включает в себя входящий в топ-10 подкаст Bregman Leadership Podcast (более 1,5 млн скачиваний), регулярные колонки в Harvard Business Review и Forbes, а также частые выступления на NPR, PBS и Fox Business. Его отмеченная наградами книга «18 минут» — вошедшая в «Топ-10 бизнес-книг» по версии New York Post — закрепила за ним репутацию эксперта, умеющего превращать сложные психологические концепции в доступные инструменты. Книга «Четыре секунды» продолжает это наследие, став «Лучшим выбором для карьеры» по версии New York Post и подтвердив статус Брегмана как авторитетного эксперта в области поведенческой психологии и организационного лидерства.

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Создано выпускниками Колумбийского университета в Сан-Франциско

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"Makes me feel smarter every time before going to work"

@Cashflowbubu

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Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

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Four Seconds: The Pause That Changes Everything

The Power of the Four-Second Pause

Следите за каждым словом во время прослушивания

Rethinking Goals for Better Results

The Art of Doing Nothing

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Managing Expectations vs. Changing Reality

The Power of Preparation and Reset

Следите за каждым словом во время прослушивания

From Performance to Experience

Building Meaningful Connections

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The Art of Productive Communication

Leadership That Makes a Difference

Следите за каждым словом во время прослушивания

Creating Sustainable Change

Вы дочитали Правило четырех секунд до конца

Ключевые темы в Правило четырех секунд

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1,000,000+ curious minds.

1,000,000+ curious minds.

Одна книга. Множество способов её услышать.

Four Seconds: The Pause That Changes Everything

The Power of the Four-Second Pause

Следите за каждым словом во время прослушивания

Rethinking Goals for Better Results

The Art of Doing Nothing

Получите больше от Правило четырех секунд

Managing Expectations vs. Changing Reality

The Power of Preparation and Reset

Следите за каждым словом во время прослушивания

From Performance to Experience

Building Meaningful Connections

Получите больше от Правило четырех секунд

The Art of Productive Communication

Leadership That Makes a Difference

Следите за каждым словом во время прослушивания

Creating Sustainable Change

Вы дочитали Правило четырех секунд до конца

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