
"Dogfight" reveals the explosive Apple-Google rivalry that revolutionized mobile technology. Vogelstein's insider account exposes how Steve Jobs' iPhone presentation secretly terrified Google executives, sparking a corporate war that transformed how billions of people interact with technology today.
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January 9, 2007. Steve Jobs stands on stage holding what looks like an ordinary phone. Behind him, Andy Grignon-senior engineer for the iPhone's radio systems-is sweating bullets. The prototype in Jobs's hand is a disaster waiting to happen. It drops calls randomly, freezes without warning, and shuts down unexpectedly. Apple engineers have spent weeks creating elaborate workarounds: soldering antenna wires to demo phones that run offstage, programming devices to always show five bars regardless of actual signal strength, setting up multiple backup units for when memory inevitably runs low. "It was like the first moon mission," one creator recalled. Yet Jobs delivers a flawless demo, and the world changes forever. What nobody realizes is that this sleek device will trigger one of the most consequential business battles of our time-a fierce war between former allies Apple and Google that would reshape not just technology, but media, entertainment, and how billions of people experience daily life.
Разбейте ключевые идеи Dogfight на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Dogfight быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Dogfight через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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