
Why are you a hypocrite? Robert Kurzban's mind-bending exploration reveals how our modular brains naturally create contradictions between beliefs and actions. Featured on "The Brainy Business" podcast, this book explains why strategic ignorance shapes our social dynamics - and why hypocrisy isn't a flaw, but our default.
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Ever caught yourself criticizing someone for a behavior you've secretly engaged in? Or firmly decided to skip dessert only to find yourself devouring ice cream at midnight? These contradictions aren't character flaws - they're windows into how our minds actually work. Our brains aren't unified command centers but collections of specialized modules operating independently, often holding contradictory beliefs simultaneously. This revolutionary perspective explains why hypocrisy isn't just common - it's practically inevitable given our mental architecture. Think of your brain not as a single program but as a smartphone running countless specialized apps. Each mental module evolved to solve specific ancestral problems, from detecting threats to managing social relationships. Because these modules developed for different purposes, they don't always communicate or agree with each other. The result? Internal contradictions we barely notice - wanting contradictory things, knowing and not knowing information simultaneously, and yes, being hypocritical without realizing it.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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