
Revolutionize your hiring with "Who" - the result of 1,300+ hours interviewing billionaires and CEOs. With a 90% success rate versus the typical 50%, this NYT bestseller can save your company $1.5 million annually. Matt Mochary calls it the best recruiting system ever.
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A two-year-old running naked down the driveway unsupervised. That's the wake-up call Geoff Smart received after a disastrous hiring decision-not just a parenting crisis, but a mirror reflecting what billionaire investors, Fortune 500 CEOs, and entrepreneurs unanimously identify as their number one challenge: finding the right people. Here's the uncomfortable truth: half of all hires fail. And each failure costs roughly fifteen times the employee's base salary. Yet we spend more time choosing a smartphone than selecting the people who'll shape our company's future. Warren Buffett personally recommends this approach to his CEOs. Amazon and Google make it required reading. Why? Because most leaders obsess over what problems-strategy, products, processes-when they should focus on who problems: the people making every decision that matters.
Divida as ideias-chave de Who em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Who em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Who através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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