
Unworking reinvents office spaces post-pandemic, praised by Microsoft's Harald Becker as "invaluable" for helping people thrive. What if traditional workplaces are obsolete? Myerson and Ross reveal why homogeneity kills productivity and how spatial intelligence creates tomorrow's irresistible workplaces.
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The modern office is experiencing a silent revolution beneath its seemingly stable exterior. While today's workplaces might superficially resemble their 1920s predecessors, this familiar facade masks a complete dismantling of workplace fundamentals. Like a swan gliding smoothly while paddling furiously beneath the surface, the office is experiencing what experts call "swan syndrome" - apparent stability concealing revolutionary change. The 2008 financial crisis began this disruption, but COVID-19 delivered the final blow, forcing a global experiment in remote work that accelerated changes already underway. Recent surveys show workers have embraced this revolution - with only 5-7% wanting to return to pre-pandemic arrangements. This shift represents the most significant transformation in work patterns since the Industrial Revolution. The traditional office emerged from industrial-era thinking, designed as a "paper factory" where humans functioned as components in a productivity machine. Frederick Taylor's scientific management treated employees as interchangeable parts in a system optimized for efficiency. Today, this paradigm has been completely inverted - the workplace is now being reconceived around how people feel rather than just what they produce. This fundamental reorientation requires organizational restructuring as traditionally siloed departments must collaborate to deliver satisfying employee experiences.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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