Twelve and a Half book cover

Twelve and a Half by Gary Vaynerchuk Summary

Twelve and a Half
Gary Vaynerchuk
3.8 (2155 Reviews)
Leadership
Entrepreneurship
Self-growth
Relationship
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Twelve and a Half

In "Twelve and a Half," Gary Vaynerchuk reveals the emotional ingredients essential for business success. Beyond hard skills, this eye-opening guide challenges traditional leadership with practical scenarios - including his response to an employee stealing $200k. What emotional trait are you missing?

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Principais Lições

1

The Emotional Ingredients for Extraordinary Success

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Have you ever wondered what truly separates extraordinary achievers from everyone else? In a world obsessed with hard metrics and analytics, the secret ingredients might surprise you. I once faced a defining moment when a client representing 30% of our revenue demanded I fire an entry-level employee over an accidental tweet. It took me a hundredth of a second to refuse. This crystallized my belief that leaning into our humanity - not aggression or intimidation - is what truly helps us flourish. While spreadsheets matter, they're distant seconds to mastering emotional intelligence. Twelve key ingredients - gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, and ambition (plus the "half" ingredient of kind candor) - form the foundation of both success and happiness. These aren't just nice-to-haves; they're the transformative elements that turn ordinary careers into extraordinary journeys.

2

Gratitude and Optimism: The Ultimate Performance Enhancers

3

Self-Awareness: Your Competitive Advantage

4

Accountability: From Victim to Creator

5

Empathy: Your Human Decoder Ring

6

Kindness with Strength: The Perfect Balance

7

The Ultimate Privilege: Peace of Mind

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@Raaaaaachelw
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@Erin, Investment Banking Associate , NYC
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