
Discover the business bible that transformed workplace communication. "NLP at Work" - Sue Knight's US bestseller and global training reference - reveals psychological techniques used by elite professionals. What hidden persuasion patterns are influencing your career right now?
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Two people face the same challenge - a high-stakes presentation, a difficult conversation, a career setback. One crumbles under pressure while the other thrives. What separates them isn't talent, luck, or circumstance. It's something far more fundamental: the way they think. For over 25 years, millions have discovered that excellence isn't a gift reserved for the lucky few - it's a skill that can be learned, decoded, and mastered. The secret lies in understanding the hidden architecture of human thought itself. Think of your mind as software running on the hardware of your brain. Most of us never examine the code - we simply accept whatever programs were installed in childhood. Neuro-Linguistic Programming reveals that code, showing us exactly how we create our experiences moment by moment. The "Neuro" part refers to your nervous system, where habits live - both the ones you're aware of and the countless patterns operating beneath consciousness. "Linguistic" encompasses every way you communicate, from words to gestures to the tone of your inner voice. "Programming" describes the mental patterns you run automatically, like apps running in the background of your phone.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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