What is *Transcend* by Scott Barry Kaufman about?

*Transcend* reimagines Abraham Maslow’s hierarchy of needs through a modern psychological lens, replacing the traditional pyramid with a sailboat metaphor. Kaufman argues self-actualization isn’t a static endpoint but a continuous journey emphasizing growth needs like exploration, love, and purpose. The book synthesizes humanistic psychology with contemporary research to guide readers toward unlocking their fullest potential.

Who should read *Transcend*?

This book is ideal for readers interested in personal growth, psychology, or redefining success. Coaches, therapists, and educators will find actionable insights into fostering resilience and creativity, while anyone navigating life transitions can apply its frameworks for thriving amid uncertainty.

Is *Transcend* worth reading in 2025?

Yes—*Transcend* remains relevant for its science-backed strategies to cultivate compassion and adaptability in turbulent times. Kaufman’s integration of Maslow’s later work with modern studies offers timeless tools for achieving fulfillment, making it a vital resource for post-pandemic resilience.

How does *Transcend* update Maslow’s hierarchy of needs?

Kaufman critiques the pyramid model as rigid, proposing a sailboat metaphor where “security needs” (safety, connection, self-esteem) form the hull, and “growth needs” (exploration, love, purpose) act as sails. This shift emphasizes fluid progress over linear achievement, aligning with Maslow’s revised focus on transcendence.

What are the key growth needs in *Transcend*?

The three growth needs are: - **Exploration**: Curiosity and embracing adversity. - **Love**: Cultivating “B-love” (unconditional care) over “D-love” (transactional relationships). - **Purpose**: Aligning strengths with meaningful goals to achieve synergy between personal and collective well-being.

How does *Transcend* define self-actualization?

Self-actualization involves ongoing growth rather than a fixed state. Kaufman links it to “healthy transcendence”—integrating security and growth needs to achieve peak experiences, embrace paradoxes, and foster authenticity. This mirrors Maslow’s later emphasis on transcending ego to connect with humanity.

What is the “quiet ego” concept in *Transcend*?

A “quiet ego” balances self-awareness with humility, reducing defensiveness while fostering empathy. Kaufman ties this to Maslow’s “B-love,” where individuals prioritize understanding others over self-centered validation, enabling deeper relationships and personal growth.

How does Scott Barry Kaufman’s background inform *Transcend*?

Kaufman holds a Ph.D. in cognitive psychology from Yale and redefines intelligence through a humanistic lens. His research on creativity, giftedness, and resilience grounds *Transcend*’s blend of scientific rigor and accessible storytelling.

Transmita

A Nova Ciência da Autorrealização

Scott Barry Kaufman

4.13(2162 Reviews)

Visão geral de Transmita

Descubra a atualização revolucionária da hierarquia de necessidades de Maslow que especialistas em psicologia estão chamando de "digna de estar na biblioteca de toda pessoa pensante". E se a transcendência - e não a autorrealização - for a nossa necessidade humana mais profunda? A pesquisa inovadora de Kaufman revela o caminho surpreendente para a plenitude além do materialismo.

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Capítulo 1

Beyond the Pyramid: Maslow's Vision for Human Potential

Abraham Maslow's work has shaped how millions understand human motivation, but most know only the simplified pyramid version of his theory. What if I told you that on June 8, 1970, Maslow was writing groundbreaking ideas about transcendence when he suffered a fatal heart attack? Or that Oprah Winfrey credits his concepts as fundamental to her philosophy of living? Maslow's ideas have influenced everything from management theory to education, yet the depth of his vision remains largely unexplored. In "Transcend," Scott Barry Kaufman resurrects Maslow's complete theory, integrating contemporary research to create what Susan Cain calls "a breathtaking new psychology of humanity." This isn't just another self-help book-it's a revolutionary framework for understanding what it truly means to live a fulfilled life.

Capítulo 2

Rethinking Maslow: The Sailboat, Not the Pyramid

The familiar pyramid depicting Maslow's hierarchy of needs fundamentally misrepresents his theory. Maslow never used a pyramid in his work, and he emphasized that human needs operate simultaneously rather than in strict sequence. Life isn't a video game where you complete one level before moving to the next-we're always partially satisfied and partially unsatisfied in all our basic needs at once. A more accurate metaphor is a sailboat navigating the ocean of life. The boat itself represents our security needs-safety, connection, and self-esteem-which protect us from threatening waves. The sail represents growth, allowing us to explore and adapt when conditions are favorable. Unlike climbing a pyramid, you don't "climb" a sailboat; you open your sail when secure enough, creating an ongoing dynamic between protection and exploration. Maslow divided needs into two main categories: deficiency needs (D-needs) and growth needs. When deficiency needs are unmet, our perception becomes clouded by demands: "Feed me! Love me! Respect me!" We operate in the D-realm, using defense mechanisms to protect ourselves from pain. Growth needs operate in the Being-Realm (B-realm), where clouded perception gives way to clarity, acceptance, and love of self and others. Though we each sail in our own direction, we're all navigating the same existential sea. Humans must reconcile what psychologist Irvin Yalom calls the "four givens of existence": death (wanting to exist despite inevitable mortality), freedom (the burden of choice in a random universe), isolation (the tension between connecting with others while remaining existentially alone), and meaninglessness (seeking purpose in an indifferent universe). The good life isn't about money, power, status, or even happiness-it's about healthily expressing needs to discover your authentic self. As Carl Rogers noted, it's "a process, not a state of being; a direction, not a destination." This journey requires courage to stretch beyond comfort zones and fully enter "the stream of life."

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Capítulo 3

Safety: The Foundation of Growth

In 1938, Maslow secured a grant to spend a summer among the Northern Blackfoot Indians, whose community-oriented society with minimal crime, violence, and greed deeply impressed him. The Blackfoot valued giving away wealth rather than accumulating it, and their emotional security stemmed from their societal structure. This experience shaped Maslow's thinking about intrinsic human nature, leading him to believe that humans are fundamentally good but that life's pressures make them seem otherwise. Safety-the need for stability, certainty, and trust in one's environment-forms the foundation upon which all other needs are built. Without this secure base, people become overly dependent on others for protection and affection, compromising personal growth. Safety connects to coherence, one of three forms of meaning in life (alongside purpose and mattering). Coherence-making sense of one's environment-is necessary before pursuing larger purposes. The human brain functions as a prediction machine, constantly processing information against expectations. When expectations are violated, we experience psychological entropy-a state of disorder triggering uncomfortable feelings like anxiety and activating stress hormones throughout the body. If internal entropy becomes too great, the system eventually fails to adapt and deteriorates. Even hunger produces specific behavioral patterns: increased impulsivity, hyperactivity, irritability, aggression, anxiety, and attraction to narcotics. British psychologist Daniel Nettle argues that behaviors common among the economically disadvantaged-impulsivity, aggression, anxiety-result more from regular hunger than from preexisting class differences. Human infants begin life completely dependent on caregivers, developing security through their responsiveness and reliability. John Bowlby proposed an "attachment behavioral system" that evolved to increase proximity between vulnerable individuals and caregivers. Through interactions with attachment figures, we develop internal working models of others' availability and our own worthiness of love. Early childhood adversity alters the brain in specific ways. Changes occur first in sensory systems that filter information from the outside world-verbal abuse alters the auditory cortex, witnessing domestic violence affects connections between visual areas and fear centers, sexual abuse impacts brain regions representing genitalia and face recognition, and emotional abuse changes self-awareness regions. Children from harsh environments possess hidden strengths that are often overlooked. The mental processes might be identical whether solving algebra or navigating past drug dealers, but the knowledge and skills developed differ based on ecological context. Research shows that exposure to harsh, unpredictable environments can enhance certain cognitive abilities: improved emotion recognition of angry faces, better memory for negative events, enhanced implicit learning, and superior attention-switching.

Capítulo 4

Connection: Our Social Protection System

In 1930, 24-year-old Harry Harlow began his professorship at University of Wisconsin, where he met Abraham Maslow, his first doctoral student. Harlow's groundbreaking research on infant rhesus monkeys demonstrated that physical touch and reassurance were essential for social development-monkeys consistently chose the soft cloth "mother" over the wire "mother" with milk. This research established connection as essential to normal development. The need for belonging-to feel accepted and seen rather than rejected and invisible-stems from our deeply evolved "social protection system" that served crucial survival functions throughout human evolution. As intensely social animals, we constantly track our belonging status through an exquisitely sensitive system that detects threats to acceptance. Social pain from perceived rejection activates the same brain regions as physical pain, with severe consequences for overall functioning. John Cacioppo notes that "for a social species, to be on the edge of the social perimeter is to be in a dangerous position," triggering a self-preservation state with effects ranging from sleep disruption to depression and narcissism. While belonging concerns avoiding rejection, the intimacy system focuses on deeper connection-caring for loved ones, reducing their suffering, and supporting their growth. High-quality connections create a feeling of vitality and aliveness, characterized by unconditional positive regard where each person feels seen and safe expressing their full range of experiences. Deep human connections activate our "calm-and-connect" system through remarkable biological responses. During moments of "positivity resonance," neural coupling occurs where one person's brain literally synchronizes with another's, allowing partners to anticipate each other's thoughts and share emotions. A staggering 40 percent of adults report chronic loneliness, with profound health consequences. Social isolation impairs immune function, increases inflammation, and raises risks of heart disease, stroke, and premature death by 26-32 percent-comparable to smoking and twice the risk of obesity. Beyond providing basic safety needs, money offers diminishing returns for happiness and can even become detrimental. Research shows that materialism decreases happiness over time through the "hedonic treadmill" effect. How money is spent matters more than quantity-time-saving purchases and experiences that foster personal growth and meaningful social connections contribute far more to well-being than material goods. Social media presents a paradox for connection-offering unprecedented potential for social interaction while often fostering superficial relationships. Studies show Facebook use correlates with lower happiness and life satisfaction, though direct online interactions don't produce these negative outcomes. In cultures prioritizing face-to-face interactions over digital connection, people tend to live longer, more satisfied lives. Dan Buettner's research on Ikaria, a Greek island where living to 100 is common, reveals a culture where money matters little, and communal sharing is paramount.

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Capítulo 5

Self-Esteem: Beyond Status and Approval

Between 1932 and 1933, Maslow discovered psychoanalysis through Freud's "The Interpretation of Dreams," which led him to Alfred Adler's work on the "aggressive instinct" and "social interest." Maslow's 1937 paper distinguished between healthy "dominance-feeling" (self-confidence, mastery) and unhealthy "dominance-behavior" (overcompensation through domineering actions). Modern research reveals that healthy self-esteem has two distinct components: self-worth and mastery. Self-worth involves evaluating yourself as fundamentally good with social value, while mastery concerns your sense of agency and ability to accomplish goals. Healthy self-esteem naturally emerges from genuine accomplishment, intimate connections, and personal growth. Despite common misconceptions, self-esteem and narcissism are fundamentally different. Those with healthy self-esteem believe they're worthy and competent without viewing themselves as superior to others. The developmental pathways differ dramatically: while self-esteem is lowest in adolescence and increases throughout life, narcissism peaks in adolescence and gradually declines. Modern researchers have identified two unhealthy attempts at regulating self-esteem needs: grandiose narcissism (the brash, boastful type demanding spotlight) and vulnerable narcissism (characterized by extreme sensitivity to slights and shame over grandiose desires). Both share entitlement, exploitativeness, and grandiose fantasies, but differ in their sources of hostility. Vulnerable narcissism reveals the paradox of uncertain self-worth-not truly low self-esteem but wildly fluctuating value. Those with vulnerable narcissism develop protective mechanisms including constant need for validation, hiding perceived weaknesses, shame triggers, and distrust of others' intentions. Grandiose narcissism represents the exaggerated sense of self-importance and entitlement. While vulnerable narcissism involves withdrawal, grandiose narcissism is more complex-combining healthy traits like assertiveness and leadership with harmful characteristics like arrogance and lack of empathy. Grandiose narcissism functions like an addiction to self-esteem, with cycles of highs and lows. When ascending social hierarchies, grandiose narcissists experience rushes of pride, but develop tolerance requiring ever-greater "doses" of admiration. Eventually, the grandiosity becomes unsustainable, leading to withdrawal, shame, and depression before the cycle begins again. The path to satisfying self-esteem needs lies not in hiding the ego (vulnerable narcissism) or inflating it (grandiose narcissism), but in cultivating genuine relationships, skills, and competencies that generate healthy pride. Jessica Tracy's research distinguishes between destructive hubristic pride built on narcissism and antagonism, and healthy pride founded on genuine accomplishments.

Capítulo 6

Exploration: The Courage to Grow

Exploration-the desire to seek out and make sense of novel, challenging, and uncertain experiences-is a fundamental human need. While uncertainty can provoke anxiety, the unknown also offers delight and opportunity for growth. As Maslow noted, growth requires courage to leave the safety of familiarity. Biologically, exploration is driven by dopamine-not simply a "feel-good molecule" but one that makes us want things. We experience dopamine rushes at the possibility of reward, energizing our exploration and helping us extract delight from the unknown. Social exploration combines curiosity about others with engagement in novel social experiences. Unlike deficit-driven social engagement born of insecurity, growth-oriented social exploration stems from genuine curiosity about others and oneself. Research shows people with a growth orientation to belonging demonstrate secure attachment, positive social interactions, resilience, and relationship commitment. Adventure seeking-the willingness to risk physical, social, and financial safety for novel, exciting, and challenging experiences-exemplifies exploration beyond comfort zones. Free solo climber Alex Honnold illustrates this drive, scaling El Capitan's 3,000-foot face without ropes for exploration: "The drive is like curiosity, the explorer's heart, wanting to see what's around the corner." Trauma doesn't necessarily traumatize-it can catalyze profound growth. Clinical psychologist Marie Forgeard found that cognitive processing is critical in determining growth after trauma. While intrusive rumination decreased growth, deliberate rumination increased it in five domains, with positive relationship changes and new life possibilities specifically linked to creative growth. Openness to experience, a concept central to humanistic psychology, was defined by Carl Rogers as "the opposite of psychological defensiveness"-a cognitive mode where one remains receptive to all personal experiences without forcing closure, tolerating ambiguity, and seeing reality clearly without imposing predetermined categories. While openness to experience enables exploration of creative possibilities, intellect helps us "find our way back to shore." The human intellect encompasses IQ, intellectual curiosity, and the need to know solutions to problems-all essential for truth-seeking and reality monitoring. The "creativity paradox" reveals how seemingly contradictory cognitive processes work together. Creative thinking requires both novelty and meaningfulness-generating many ideas and selecting the worthwhile ones. Neuroscience shows creative brains feature strong communication between normally opposing networks: the default network (imagination, meaning-making) and executive attention network (concentration, working memory), connected by the salience network.

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Capítulo 7

Love: From Being Loved to Loving

Love represents a fundamental need that evolves from receiving to giving. Maslow distinguished between D-love (deficiency love) and B-love ("love for the being of another person"). While D-love seeks gratification, B-love is admiring rather than needing, and grows rather than disappears. As people mature, love transforms from "being loved" to "loving," from dependency to a loving orientation toward the world. Fromm notes: "Infantile love follows the principle: 'I love because I am loved.' Mature love follows the principle 'I am loved because I love.'" Psychotherapist Irvin Yalom observes that many loneliness issues stem not from being unloved but from one's inability to be loving. The dark triad of personality (narcissism, Machiavellianism, and psychopathy) has been extensively studied, with hundreds of studies linking these traits to socially aversive outcomes. In response, Kaufman and colleagues developed the Light Triad Scale to measure the opposite orientation: Kantianism (treating people as ends, not means), Humanism, and Faith in Humanity. B-loving people embody self-transcendent values including universal concern, tolerance, trustworthiness, and benevolence. Their greatest character strengths include kindness, love, zest for life, gratitude, forgiveness, social intelligence, fairness, curiosity, and humility. They also demonstrate agency-related traits like grit, industriousness, and responsibility. B-loving people genuinely enjoy caring for others with growth-fostering motives rather than self-serving ones. They transcend the limitations of pure empathy by integrating both cognitive empathy (understanding others' perspectives) and affective empathy (feeling others' emotions). To prevent empathy burnout, B-loving people employ five mature coping strategies identified in Vaillant's Harvard study: anticipation (planning for future discomfort), suppression (temporarily setting aside problems until they can be properly addressed), humor (coping while staying focused on tasks), sublimation (channeling feelings through creative expression), and altruism (finding pleasure in giving to others). B-loving people transcend the false dichotomy between caring for others and caring for self. They practice healthy selfishness-maintaining boundaries, self-care, and self-respect-which differs fundamentally from narcissistic self-absorption or greed. B-loving people have quieted egos-not silent or suppressed egos, but balanced ones that can listen to both self and others. The quiet ego approach balances self-interest with others' interests, cultivating growth through self-awareness, interdependent identity, and compassion. Maslow and Fromm both recognized the transformative power of mature love. Fromm described it as "union under the condition of preserving one's integrity"-where "two beings become one and yet remain two." Maslow observed that B-Love actually "creates the partner" by giving them self-acceptance, respect-worthiness, and a positive self-image that enables growth.

Capítulo 8

Purpose: The Calling That Calls You

Maslow discovered industrial psychology's potential for testing his ideas about self-actualization. This experience shifted his thinking from education to the workplace as "the new laboratory for the study of psychodynamics, of higher human development." A major concept was "synergy," which Maslow learned from anthropologist Ruth Benedict. In synergistic cultures and workplaces, what benefits the individual also benefits society. In an "eupsychian" workplace conducive to self-actualization, "virtue pays"-the selfish/unselfish dichotomy dissolves as pursuing personal gratification automatically helps others. Purpose is a crucial human need and source of meaning. Our "mattering instinct" dates back to our earliest ancestors, as evidenced by 32,000-year-old handprints in the Chauvet Cave-humans' drive to leave their mark and show they mattered. Purpose provides an overarching aspiration that energizes efforts and fundamentally reorders one's priorities. Maslow argued we must redefine happiness to include "worthwhile pain"-the "miserable privileges" of loving deeply, creating art, or giving birth. Purpose fuels perseverance despite obstacles. Viktor Frankl, drawing from his concentration camp experiences, identified humans' primary "will to meaning" as distinct from Freud's "will to pleasure" or Adler's "will to power." He observed that those most likely to survive the camps were those who believed a task awaited them. Purpose allows people to "transform personal tragedy into triumph." Having a purpose isn't enough-we must choose the right goals that align with our authentic selves. As Maslow put it, "What is not worth doing is not worth doing well." Research by Robert Emmons found clear relationships between personal strivings and mood. Those who valued their strivings and put effort into them reported feeling happier, while those feeling ambivalent or experiencing conflict between strivings reported more negative emotions. Kennon Sheldon's research shows that growth-oriented goals (mastery, creativity, connection, contribution) lead to greater well-being than status-driven goals (power, money, appearance). Optimal psychological health requires not just the right goals but integration among our various strivings to support an "ultimate concern." Self-regulation researchers emphasize that goal-directed behavior is hierarchically organized, from concrete, short-term goals to abstract, long-term life goals. Having a clear image of our possible self is crucial. E. Paul Torrance's 25-year creativity study found that "falling in love with a future image of themselves" in youth was the strongest predictor of later creativity-outperforming all school performance measures. Purpose alone isn't always healthy-it must be integrated with other needs. Research shows that moral exemplars demonstrate "enlightened self-interest"-advancing their own interests while necessarily helping others.

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Capítulo 9

Transcendence: The Farther Reaches of Human Nature

Maslow began studying peak experiences in 1954, after noticing that self-actualizing people often described unusual moments of heightened joy, serenity, beauty, or wonder. Contrary to his initial belief that mystical experiences were rare, he discovered they occurred across a wide range of people and had many triggers-from athletic performances to creative experiences, love, childbirth, or moments of insight. Despite skepticism from colleagues, Maslow ventured into this territory alone, reading widely from Eastern religious thought, mysticism, and Jung's writings. He gathered reports from 190 college students about their "most wonderful experiences" and identified seventeen characteristics of peak experiences, including complete absorption, richer perception, ego transcendence, and fusion of the person with the world. Transcendent experiences exist on a continuum ranging from flow states to mystical experiences of complete unity. While these experiences differ in various ways, they all share a common feature: the weakening of boundaries to connectedness with others, the world, and oneself. As William James observed: "It is as if the opposites of the world, whose contradictoriness and conflict make all our difficulties and troubles, were melted into unity." The self-loss that occurs during transcendent experiences is fundamentally different from the self-loss of insecurity. In transcendent moments, there's a heightened sense of pure Being that feels "realer than real"-what James called the "noetic" quality of mystical experience. This healthy self-loss involves curiosity and openness rather than fear. While profound mystical experiences may be rare, awe is accessible to almost everyone. David Yaden calls it "the everyperson's spiritual experience," noting that when he asks audiences if they've ever "felt awe," nearly everyone raises their hand. Dacher Keltner and Jonathan Haidt identified two key components of awe: perception of vastness and the struggle to mentally process the experience. This complex emotion uniquely combines feelings like ecstasy and fear. Research links awe with increased life satisfaction, perception of more available time, greater generosity, decreased aggression, and temporarily increased spiritual feelings. By 1967, Maslow had realized there were different types of self-actualizing people. Some "transcenders" seemed motivated beyond personal health and growth by higher values and experiences. Unlike the "merely healthy" who are symptom-free, transcenders often experience "value pathology"-a frustrated idealism as they struggle to realize higher visions for humanity. In his final years, Maslow discovered the "plateau experience"-a more enduring and cognitive state than the ecstatic peak experience, defined as "the simultaneous perception of the sacred and the ordinary." Unlike peak experiences, plateau experiences were calmer, more voluntary, and could be deliberately sought and even taught.

Capítulo 10

Becoming a Whole Person: Integration as the Path Forward

Maslow's complete vision offers a revolutionary framework for understanding human potential. Rather than viewing self-actualization as selfish, he saw it as the foundation for transcendence-a bridge to something greater than ourselves. His sailboat metaphor reveals the dynamic interplay between security and growth that characterizes a fully lived life. Wholeness isn't about perfection but integration-accepting all aspects of yourself, including those you'd rather disown. As Carl Rogers noted, "The curious paradox is that when I accept myself just as I am, then I can change." This integration extends beyond the self to our relationships with others and the world. The path to wholeness involves balancing seemingly opposing forces: safety and risk, connection and autonomy, self-worth and humility, exploration and stability, love and boundaries, purpose and flexibility, transcendence and groundedness. Rather than choosing between these polarities, the self-actualizing person harmonizes them. Maslow's B-exercises-practices he developed in his final years-offer practical guidance for integration, wholeness, and transcendence. These include sampling new experiences, focusing on ends rather than means, fighting familiarization, deliberately entering the B-realm through art and nature, practicing quiet meditation, embracing one's past, showing self-compassion, recovering wonder, maintaining goodness in a cynical world, and contemplating mortality. In the Archives of the History of American Psychology, Kaufman discovered Maslow's final writings-notes for a book that would lay the foundation for a humanistic revolution. Even in his last days, Maslow was developing axioms to create a new image of humanity and society, planning to apply humanistic psychology principles across science, religion, management, politics, economics, education, art, and journalism. As Warren Bennis noted in Maslow's eulogy, his enduring gifts were "the art and science of becoming more fully human, and the democratization of the soul." Despite his contradictions and struggles, or perhaps because of them, Maslow's courage to explore the farther reaches of human nature while acknowledging human limitations continues to inspire us toward our highest potential-not as isolated individuals, but as interconnected beings capable of transcending ourselves for something greater.

★★★★★

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Temas principais em Transmita

humanistic psychology
hierarchy of needs
self-actualization
human potential
psychological security

Citações de Transmita

Life isn't a video game where you complete one level before moving to the next.
The good life isn't about money, power, status, or even happiness.
Humans are fundamentally good but that life's pressures make them seem otherwise.
Safety forms the foundation upon which all other needs are built.
A staggering 40 percent of adults report chronic loneliness

Personagens de Transmita

Scott Barry KaufmanAuthor and psychologist who reimagines Maslow
Irvin YalomPsychologist who identified existential givens
Carl RogersPsychologist who defined the good life as process

Sobre o Autor

Scott Barry Kaufman é um psicólogo, cientista cognitivo e autor best-seller de Transcend: The New Science of Self-Actualization. Ele redefine o potencial humano por meio de suas pesquisas sobre criatividade, inteligência e bem-estar.

Doutor pela Universidade de Yale e bolsista Gates Cambridge, Kaufman une o rigor acadêmico a insights práticos, baseando-se em seu papel como fundador do programa Self-Actualization Coaching e apresentador do aclamado Psychology Podcast, que conta com mais de 20 milhões de downloads.

Seu trabalho, incluindo Wired to Create (com Carolyn Gregoire) e Ungifted: Intelligence Redefined, desafia as visões convencionais sobre talento e realização. Transcend baseia-se em sua expertise em psicologia positiva, oferecendo uma estrutura moderna para a hierarquia de necessidades de Maslow.

As ideias de Kaufman foram apresentadas no The Atlantic, Scientific American e em sua palestra no TED sobre a mensuração da imaginação. Reconhecido pela Business Insider como um dos “50 Cientistas Inovadores que Estão Mudando a Forma como Vemos o Mundo”, sua pesquisa continua a influenciar educadores, coaches e organizações como a LEGO e o Aspen Ideas Festival.

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

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Capítulo 4

Transmita

Visão GeralVisão geral de Transmita

Um livro. Muitas maneiras de ouvi-lo.

Beyond the Pyramid: Maslow's Vision for Human Potential

Rethinking Maslow: The Sailboat, Not the Pyramid

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Safety: The Foundation of Growth

Connection: Our Social Protection System

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Self-Esteem: Beyond Status and Approval

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Love: From Being Loved to Loving

Purpose: The Calling That Calls You

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Transcendence: The Farther Reaches of Human Nature

Becoming a Whole Person: Integration as the Path Forward

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1,000,000+ curious minds.

1,000,000+ curious minds.

Um livro. Muitas maneiras de ouvi-lo.

Beyond the Pyramid: Maslow's Vision for Human Potential

Rethinking Maslow: The Sailboat, Not the Pyramid

Veja cada palavra enquanto a ouve

Safety: The Foundation of Growth

Connection: Our Social Protection System

Aproveite ainda mais Transmita

Self-Esteem: Beyond Status and Approval

Exploration: The Courage to Grow

Veja cada palavra enquanto a ouve

Love: From Being Loved to Loving

Purpose: The Calling That Calls You

Aproveite ainda mais Transmita

Transcendence: The Farther Reaches of Human Nature

Becoming a Whole Person: Integration as the Path Forward

Você chegou ao fim de Transmita

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Visão geral de Transmita