
Forget innate talent. "Peak" reveals how deliberate practice creates expertise in any field. Endorsed by Airbnb strategist Chip Conley, this science-backed bestseller challenges conventional wisdom: what if 10,000 hours isn't enough unless you're practicing the right way?
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What do you do when your business is collapsing around you? Chip Conley didn't call consultants or slash costs. He walked into a bookstore and grabbed a dusty psychology textbook. Within three years, his hotel company doubled revenue and grew market share by 20% while competitors filed for bankruptcy. The secret? A pyramid diagram from 1943 that most people associate with freshman psychology class. But here's what's remarkable: this wasn't about motivational posters or feel-good management. It was about fundamentally reimagining what a business actually does. When you strip away the jargon and quarterly earnings calls, companies exist to meet human needs-for employees seeking purpose, customers craving experiences, and investors wanting legacy. Abraham Maslow spent his career studying exceptional people-not the neurotic patients filling Freud's couch, but history's peak performers. His famous hierarchy places basic survival needs at the bottom and self-actualization at the top, where people experience transcendent moments when everything just flows. Most of us know this pyramid. Few realize Maslow tested it in actual businesses back in 1962, watching a California company dismantle assembly lines and create self-managed teams decades before it became fashionable. When the dot-com crash wiped out Conley's San Francisco hotel market, then 9/11 delivered the knockout punch, he rediscovered Maslow's work. The insight hit him: companies aren't just economic machines. Like humans, they exist on a spectrum from barely surviving to truly thriving. The pyramid Conley discovered didn't just save his company; it revealed something most leaders miss entirely. We've been asking the wrong question. It's not "How do we maximize profit?" It's "How do we help people become who they're meant to be?"
Divida as ideias-chave de Peak em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Peak em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Peak através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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